About

Jyoti Mishra is a creative and human-centered campaign manager with over 4 years of experience in GTM, campaign planning, market research, branding, and communication design. She has gained a wider understanding of the market from working with several brands across industries such as Infosys, Saint Gobain, Kaya, Havells, and various non-profit organizations. Jyoti believes that markets make more sense when we can look at it with creativity and a human-centered approach, which apart from our industry-specific skills also comes from our life experiences. Jyoti is currently working as a Campaign Manager for Digital Adoption Solutions at Whatfix. She has previously worked as a Campaign Manager for Eka Sustainability Solution and as an Assistant Manager for Product Planning and Market Insights at Havells. At Havells, Jyoti worked on brand re-positioning, brand health tracking, retail audit, and NPD for upcoming innovation projects. She also drove digital consumer passport programs during Covid-19 to create and track consumer decision-making journey and help with GTM or product marketing. Jyoti has assisted communication planning and execution of print, outdoor, AV, TVC, and POSM for consumer durable categories leveraging market research insights. She has also executed digital branding campaigns such as Paani se Panga mat lo for Havells water purifiers and with Personal Grooming campaign with Vicky Kaushal. Jyoti has a PGDM-C in Strategic Marketing, specialized in Media and Entertainment, from MICA. She also holds a Bachelor of Technology (BTech) in Information Technology from the International Institute of Information Technology, Bhubaneswar. Apart from her professional experience, Jyoti has been active in public speaking and writing on films and issues that she feels need attention. She is a dedicated practitioner of Ashtanga Yoga and loves to discover and work on new forms of narratives. Jyoti is highly interested in human-centered design, agile methodologies, strategy, films, and photo storytelling. She is also a research scientist, designer, and data scientist. With 5.62 years of relevant experience, Jyoti is a versatile and creative campaign manager with a unique perspective on markets and human behavior.