About

Kaavyanjali Prasad is a results-driven MarTech professional with over 5 years of experience in digital marketing. She has a proven track record of successfully managing marketing workflows, deliverable cycles, and analytical tools across web and app platforms. Kaavyanjali has a keen interest in data-driven strategies and loves working with numbers to ensure measurable ROI. Kaavyanjali is a former school and college topper, business consultant, financial analyst, business development executive, mobile app developer, and web developer. She is a doer, an analyst, a pragmatist, and an adventurer. She is intellectually curious and a marketing/data strategist who is passionate about producing the right data-driven content and measuring its impact. In her current role as Building ProConnect Integrated Logistics at Redington Middle East and Africa, Kaavyanjali manages relationships with service providers, partners, and suppliers that are part of the program. She utilizes data to support decision-making and to sell MarTech enabled Ad spots. In her previous roles as Digital Marketing Consultant at DAMAC Properties and Marketing Manager at Carasti Car Subscriptions, she successfully executed marketing campaigns, managed relationships with clients, and utilized data and insights to encourage new thinking and behaviors that led to growth, innovation, profitability, and market share gains. Kaavyanjali holds a Masters in Management from the National Institute of Fashion Technology Delhi and a Bachelor of Technology in Computer Science from Motivational Pathway. She has a tech stack that includes web, integration, and mobile. Kaavyanjali is a big-time hiker and has covered markets in UAE, KSA, Qatar, Bahrain, Oman, Kuwait, and India.