About

Kanika Sabharwal is a highly motivated and accomplished marketing professional with over 7 years of experience in B2B marketing, campaign management, product marketing, account-based marketing, and branding for multiple geographies including UK, EU, MEA, ASEAN, and North America. Currently working as an Assistant Manager at Grazitti Interactive, Kanika is responsible for Searchunify - product marketing and strategies, marketing operations, digital marketing, and account-based marketing. Kanika's expertise lies in developing and executing successful marketing campaigns that drive business growth and brand awareness. She is a skilled project manager with experience in managing cross-functional teams and delivering successful projects on time and within budget. Kanika has a deep understanding of SaaS and has a proven track record of developing and implementing successful demand generation and ABM strategies. Kanika is a passionate marketer who is always eager to learn new technologies and stay up-to-date with the latest marketing trends. She believes in continuous learning and growth, and her LinkedIn summary reflects her philosophy - "Every day we learn and grow... Never Stop!". Prior to joining Grazitti Interactive, Kanika worked as a Senior Executive at HCL, where she was responsible for business marketing, marketing operations, campaign/event management, digital marketing, demand generation, customer relationship management, and project management. She also worked as an Engineer Intern at Click Labs. Kanika holds an Executive MBA/Post Graduation degree in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Technology degree in Information Technology from PTU. She also holds a B.Tech degree in Information Technology from Rayat and Bahra College of Engineering, Mohali. With 5.36 years of relevant experience, Kanika is a valuable asset to any organization looking for a skilled and experienced marketing professional. She is a team player with excellent communication and interpersonal skills, and her passion for marketing is evident in her work.