About

Karthik Menon is a marketing and customer experience specialist with a focus on the healthcare and consumer industries. He is currently an Associate Manager of Business Solutions for Healthcare and Consumer Commercial Operations at Indegene, where he helps life sciences organizations adopt a "digital first" customer engagement strategy and streamlines marketing operations. Karthik has extensive experience in devising omni-channel customer journeys for healthcare and assisting clients in delivering campaigns with improved ROI. He is skilled in architecting customer-focused solutions to meet the new normal requirements and understands the customer technology landscape, recommending solutions specific to marketing operations technologies including Adobe, Salesforce, and Veeva solutions. In his current role, Karthik is responsible for devising customer engagement strategies for healthcare and consumer industries, helping deliver real-time customer experience for leading pharma, medical devices, consumer, and nutrition-focused organizations. He also leads discussions with senior leadership in client organizations for commercial transformation, plans for change management, and program activation of global programs. Prior to his current position, Karthik worked as a Presales Consultant at Wipro, where he drove multiple teams involved in building a coherent and high-quality response to RFP/RFI/proactive deals for pharma and medical devices clients. He anchored a large-scale win for cloud infrastructure and security services ($40 Mn+). Karthik also anchored discussions with client partners, technology SMEs, account delivery heads, finance heads, and partner alliance teams to ensure Wipro's strong competitive positioning with respect to solution, commercials, and execution timelines. Karthik holds a PGDM in Marketing/Marketing Management from the International Management Institute - IMI, an MBA in Marketing from Rennes School of Business, and a Bachelor of Technology in Electronics and Instrumentation from VIT. He also completed his high school education at Modern Vidya Niketan, Aravali Hills, Faridabad. Karthik's tech stack includes AWS, infra, Salesforce, senior software engineer, test, research scientist, and mobile. With 5.60 years of relevant experience, he is a skilled professional who can help organizations in the healthcare and consumer industries improve their customer engagement strategies and streamline their marketing operations.