About

Karthik Varadhan is a Web Marketing Specialist at Diagenode S.A. with over 6 years of experience in the software and Internet industries. He is an expert in digital marketing and web development, with a strong focus on constant growth and achieving big goals. Karthik is based in Chennai, India, and has been designing and developing websites since 2011. He specializes in standards such as PHP, Advance Html5, CSS3, JavaScript, AJAX & JQUERY Web Development, and ensures that each site he develops is search engine friendly. Karthik's specialties include website development, online marketing (SEM, SEO, PPC), digital marketing, e-mail marketing, Google Analytics, Google Adwords, social media, and online reputation management. He is proactive, responsible, and a team-player, with excellent business development skills and the ability to multi-task. Karthik's core competencies include branding, digital marketing, social media marketing, corporate communications, social media advertising, web and social analytics, search engine optimization, display/banner advertising, event management, promotion, market research, business development, business analysis, web analysis, and requirements elicitation and analysis. Prior to joining Diagenode, Karthik worked as a Digital Marketing Consultant at EY and as a Digital Marketing Manager at Brewed @ The Lab Technologies Pvt Ltd. In his previous roles, he was responsible for email marketing campaigns, ensuring that marketing messages were conveyed clearly and delivered properly to prospects, and using statistical analysis and reports to create campaigns. He also monitored and tracked performance, provided regular weekly and monthly reporting updates, and developed long and short-term marketing plans designed to increase brand equity and loyalty. Karthik holds a Master of Computer Applications (M.C.A.) from Vel Tech Technical University, a Master of Business Administration (M.B.A.) in Information System Management from Bharathiyar University, a Web Developer certification from Cegonsoft, and a Bachelor of Computer Application from the University of Madras. His tech stack includes web development, search, Javascript, research scientist, PHP, and software engineering.