About

Kaushik Mohanty is an experienced inbound marketer and content strategist with over 12 years of relevant experience in the industry. He believes that content is king, and strategy is queen, with storytelling being their holy offspring. Currently, he works as a Senior Manager of Marketing Content & Social Media at Lendingkart, where he is responsible for managing and monitoring reviews, responses, comments, and content on primary social media channels, creating and proofing content for the organization that goes online or offline through official channels, and ensuring engagement and community building through all available channels by way of content marketing. Kaushik has won the first place as a one-person team in the Silicon Valley ideation contest for presenting and planning a Holistic Content Marketing approach for generating sustainable inbound traffic and revenue in May 2018. He has also single-handedly scripted, shot, and assisted in editing videos aimed towards promoting Lendingkart's brand online. Prior to joining Lendingkart, Kaushik worked as a Senior Content Writer for Digital Marketing at bankbazaar, where he researched key financial topics working as trendsetters in the market, wrote original and revamped content about new offers and programs under different financial products, and maintained SEO-friendly tactics in the content while keeping a creative approach to the context base. He has also worked as an Editor II at Tribune Media (Gracenote), where he managed programme listings on channel days and ensured apt and useful information gets through to the viewers, wrote plot synopses for shows, episodes, and independent documentaries, and maintained and strengthened client relationships with regard to lineups, programme data, and metadata. Kaushik holds an MBA degree from BHAVAN - SIET Institute of Management, a B.Sc. degree from Ravenshaw University, an I. Sc. degree from Stewart Science College, an ICSE degree from Stewart School, and an MFA degree from Champaklal Mehta Institute of Fine Arts. He also completed his ICSE from S.C.B. Medical Public School. Kaushik's tech stack includes web technologies.