About

Kayla Weselowski is an Information Technology and Marketing Specialist currently working at Everlasting Memorials Inc. She holds a Bachelor of Science in Applied Computer Science from the University of Winnipeg. Kayla has been instrumental in improving the user experience of the company's website by applying usability goals and user interface design heuristics. She has also increased the website's SEO performance by refining keywords and adding them to the website via meta tags and alternative text. Additionally, Kayla has created advertisements with Google Ad Sense and optimized content based on Google Analytics reports. Kayla has enhanced the company's social media presence on all platforms and has successfully promoted products and services on the organization's Google business profile, which has received thousands of views and directed calls. She has also helped grow the number of word-of-mouth marketing referrals through online sales and customer relationship management. Kayla has created and maintained inventory databases using Access, which has increased the efficiency of sales for ready-to-purchase products. She has also used a DSLR camera to take high-resolution images of products and learned Adobe Photoshop to create and design marketing materials such as catalogs, business cards, and print advertisements. Kayla has provided fine detail painting and gold leaf application skills to differentiate the products in the market. She has also helped coworkers work efficiently by troubleshooting technical issues, updating software applications, and maintaining the functionality of office devices. Additionally, Kayla has managed and organized the hiring process of new employees to help build the Everlasting Memorial's team. Prior to working at Everlasting Memorials Inc., Kayla was the owner of a handcrafted jewelry business called Gemstone Paradise. She was profitable within the first year and created a niche marketing strategy for wire-wrapped jewelry that differentiated the products from competitors. She maintained a database with Access for inventory and sold products via social media to decrease costs and improve efficiency. She also worked with clients to create custom designs, and over 50% of all new customers requested additional products after their first purchase. Kayla has also worked as a Marker/Teaching Assistant at the University of Winnipeg. She provided assistance to the instructor for Human Computer Interaction - a third-year course at the University of Winnipeg. She evaluated students' assignments and projects using her user experience and user interface design knowledge and provided constructive feedback in writing. She also tested design prototypes using UXPin and Balsamiq and acted as a proctor via video conferencing for remote exams. Overall, Kayla has 7.