About

Keerthi Shrimali is an ambitious and result-oriented leader in business strategy and finance, with over 8 years of experience in diverse industries. She specializes in strategic and financial planning and is an excellent team player with effective communication and stakeholder management skills. Keerthi is currently working as an Associate Vice President of Business Strategy and Finance at tracxn, where she has spearheaded the complete IPO process for filing a 700 Cr+ issue. She has designed board and investor presentations for roadshows and managed internal and external stakeholders for the initial public offering. Keerthi has also developed and implemented a new revenue forecasting model reducing errors and improving accuracy by over 25%. She has devised, deployed, and monitored KPIs and MIS and cost reporting processes to boost long-term success and increase profits by 6%. Keerthi is well-versed with tools like Tableau, Advanced Excel, MS Office, Alteryx, and Macros. She has transformed the revenue reporting process and dashboarding it. Keerthi has performed qualitative analysis and evaluated the factors contributing to revenue growth in the company for strategic planning. She has led and coordinated the end-to-end ESOP rollout process, created a comparative analysis report on Indian Tech companies and VC industry, and built a new team of 20 business developers. Keerthi has optimized the company's business development strategy by creating additional channels and achieved a healthy quarter-on-quarter revenue growth of 28%. In her past roles, Keerthi worked as a Strategic Initiatives Manager at Prime Focus Technologies, where she built revenue forecasting and financial analysis models for the company. She also managed the monthly and quarterly P&L reporting for individual BUs and identified revenue leakages of 200K USD through auditing measures. Keerthi created a product roadmap as part of revenue maximization and aligned it to the business strategy. She formulated cost-saving strategies at the corporate level with the target of $1M savings in a year. Keerthi also developed models and frameworks to optimize the Capital Work in Progress and negotiated with AWS on behalf of PFT, leading to 12% savings in Cloud Cost as part of the Cloud migration project from Azure. Keerthi has a Master of Business Administration degree in Finance, General from NMIMS, a Bachelor of Engineering degree in Electronics and Instrumentation Engineering from Anna University, and a High School degree in Physical Sciences from Terapanth Jain Vidhyalaya.