About

Kritarth Srivastav is an accomplished product manager with over 8 years of industry experience in fintech, payments, and new product development. He is highly skilled at building digital products and leading cross-functional teams for large-scale implementation. Currently, he serves as the Group Product Manager at Paytm, where he is responsible for building affordability products such as CC/DC EMI for online merchants, UX/UI for EMI payments for PG merchants, and issuer integrations and success rates for EMI payments. Additionally, he has managed the offline payments and IoT devices charter and launched India's first 4G Soundbox. He has also built a web platform for real-time monitoring of the health and performance of Soundbox. Prior to joining Paytm, Kritarth served as the Senior Product Manager at Airtel, where he built scalable web applications with role-based access controls and permissions for MSMEs. He also designed and deployed digital payments use cases such as payouts solutions and products to digitize micro and small enterprises. He successfully implemented the product roadmap and strategy for collections management services (CMS) products for the B2B vertical and managed the P&L of a large portfolio with 200+ monthly active integrations on mobile app-based cash management products. Kritarth was also part of the early team that launched TerraPay, a B2B company incubated by Mahindra Comviva. As the Business Strategy - New Product Initiatives (TerraPay), he formulated the business strategy for a new product- TerraPay, a cross-border payments switch for mobile wallets, and managed the commercial launch of the product in 7 countries. He secured 3 licenses and regulatory approvals from central banks and managed cross-functional teams like operations, treasury, and technology to ensure timely and smooth service roll-out. Kritarth holds an MBA in Marketing/Marketing Management from NMIMS and a B.Tech in Electronics and Communication Engineering from Madan Mohan Malaviya University of Technology. He possesses expertise in product management, web, mobile, and UI technologies and has relevant experience of 8.52 years.