About

Kriti Singh is a Lead Product Consultant at Sprinklr, with a proven expertise in business strategy, marketing, and brand management. With 5 years of experience, Kriti is an entrepreneur at heart, always curious to dive into data and understand consumer behavior to create well-optimized strategies for business growth. Kriti's experience includes leading product success management at Sprinklr, where she is responsible for driving product adoption and ensuring customer satisfaction. Prior to Sprinklr, Kriti worked as a Category Marketing Manager at Snapdeal, where she led a team of 4 to drive marketing campaigns and merchandise for the fashion business. She also planned promotions across all traffic-driving channels, monitored and analyzed key metrics for optimization, and led planning and execution for market place campaigns. Before Snapdeal, Kriti worked as a Brand Manager at Hindware Home Innovation Limited, where she contributed to 50% of the division's revenue by solely devising and implementing end-to-end pan-India water heaters print campaigns, planning and managing pan-India TV and print campaigns for air coolers, and developing yearly brand and media plans. Kriti holds a Master of Business Administration (M.B.A.) from IIM Lucknow and a Bachelor's degree in Electrical Engineering from IIT Hyderabad. She also holds an Intermediate degree in Mathematics and Computer Science from Lucknow Public School, Lucknow, and a Matriculation degree in Science from the same institution. With 4.85 years of relevant experience, Kriti is a well-rounded professional with a keen eye for detail and a passion for driving business growth.