About

Kritika Kapur is an accomplished engineer and entrepreneur with over 8 years of experience in strategic problem-solving and starting and scaling businesses and projects. She has expertise in Product, Strategy, Growth, Digital Marketing, UX, and Web Analytics. As the founder of WisTree Solutions Pvt Ltd, an Ed-Tech Startup, Kritika democratized access to Premium Mentorship and Learning by building and scaling India's first Free Mentorship Platform. The platform enables users to connect to and seek actionable advice and insider insights from people in their dream colleges and companies. Kritika then went on to lead Product Management for Amity Online, and currently, she is an Associate Director (B2C) at Harappa Education, where she dons various hats. Kritika's skills include Product Roadmap and Strategy, Product Management, UX Design, Digital Marketing (Google Adwords, Social Media Marketing, Landing Page Optimization & A/B Split Testing, Content Marketing & SEO, Conversion Optimization, Funnel Analysis, E-mail Marketing, Retargeting), Wireframing & Prototyping, Web Analytics, Business Strategy, Agile Methodologies, User Research, User Personas, User Stories, User Journey Mapping, User Affinity Mapping, Market Research & Competitive Analysis. She is proficient in tools such as Mixpanel, Firebase, Piwik, Google Analytics, UXPin, Balsamiq, Sketch, MockPlus, Optimizely, Jira, CleverTap, Asana, Xtensio, Hotjar, Usabilla, Crazyegg, among others. Kritika holds a Bachelor of Technology (B.Tech.) in Information Technology from ggsipu and a degree in Computer Science from The Air Force School (TAFS), Subroto Park. She has relevant experience of 9.27 years and is skilled in Product Management, Research Scientist, Web, Test, and Designer.