About

Kritika Singh is an experienced digital marketing specialist with over 3 years of work experience in the fin-tech industry. Currently, she is working as a Digital Marketing Specialist at Clear, where she plans and executes engagement and lead generation activities through offline and online marketing channels like email, SMS, WhatsApp, social media, SEM, webinars, BTL campaigns, and seminars. She is also responsible for ideating and creating content for marketing collaterals and various social media channels. Kritika has worked with Clear in the past, where she served as a Category Marketing Executive (B2C) and was responsible for cross-functional coordination and project management for BTL marketing activities and corporate partnership programs for 1k+ corporates. She also designed marketing collaterals and mailers for banks and payroll partners and created strategy and content for product-triggered drip mailers, WhatsApp, and SMS communication templates. Additionally, Kritika worked as a GST Enterprise Sales Executive, where she was responsible for lead generation through cold calling and cold emails, maintaining sales cycles and pipelines, and scoping client requirements through interactions with end-users from finance, taxation, IT, and C-level executives. Kritika holds a Master of Business Administration (MBA) degree in Marketing from Guru Gobind Singh Indraprastha University and a Bachelor of Commerce (B.Com) degree in Business/Commerce, General from Delhi University. She also attended Bal Bharati Public School, where she studied Commerce. Kritika's tech stack includes Search, Salesforce, and Web. Kritika has 3.79 years of relevant experience in the digital marketing industry. She is skilled in display and search ads, various paid marketing platforms, and email marketing. Kritika is a performance marketing specialist who is passionate about creating and executing successful marketing campaigns that drive business growth.