About

Kushal Jirafe is a seasoned digital product management professional with 16 years of experience in web and mobile apps in the telecommunications and banking domains. He has a strong background in B2C and B2B products and possesses a wide range of skills in product management, business analysis, and digital transformation. Kushal has a proven track record in product vision, product road-map creation, release planning, external technical and business stakeholder management, Scrum ceremonies, prioritizing defects, and product discovery. He is skilled in conducting internal and external research and due diligence to identify new opportunities and pains to address. As a market research expert, Kushal is experienced in environmental analysis, competitive analysis, market sizing, guesstimates, product adoption life-cycle, and chasm management. He is also proficient in user research, conducting surveys, interviews, contextual inquiry, user feedback management, hypothesis testing, A/B testing, multi-variant testing, heat maps, and smoke testing on web and mobile applications using Optimizely, VWO, Apptimize, among others. Kushal's expertise in product development includes personas, user journey mapping, affinity mapping, product backlog creation, prioritization, grooming, impact analysis, functional flows, and artifact creation like EPICs, Features, and User Stories in Rally, JIRA, and Version One. He is also skilled in test cases review, Go/No-Go decision making, and optimizations. In addition, Kushal has experience in user-centered design and prototyping, usability testing, minimum viable product, conducting product analytics, user engagement and growth, and product launch and marketing. He is also adept in product strategy development, product analytics, and guiding and inspiring Scrum teams for different roles and ceremonies as per compliance to maximize their outcome and ensure alignment, owning team's OKRs, roadmap, and achieving objectives. Currently, Kushal is the Portfolio Product Manager and Head of New Initiatives at Cinque Technologies, where he manages product lifecycle for a range of products in the telecommunications and banking domains. He has also worked as a Business Analyst for Digital Transformation at PT First WAP International and as a Manager for Product Management - Digital Channels at Fiserv. Kushal has a Master's degree in Computer Software Engineering from Birla Institute of Technology and Science, Pilani, and has completed a Product Management Certification Program from Duke University. He also holds an FPGDST from the National Centre