About

Lauren Beard is an experienced Ecommerce Manager at Ann's Cottage Surf Shops with a data-driven approach to product growth and digital marketing. With a background in Applied Mathematics, Lauren is skilled in experimentation, CRO, personalization, SEO, strategy and planning, insight and analysis, UX, and CX. At Ann's Cottage Surf Shops, Lauren manages the e-commerce performance of a high-growth, international surf retailer. She has also founded and served as Creative Director of Pretty as a Picnic, creating luxury pop-up picnics and quality catering across Cornwall UK and Sydney AU, and is available for corporate events. Previously, Lauren founded Lauren Beard Digital Consulting, where she served as a Digital Marketing Consultant, Growth Hacker, Web Optimization specialist, Data Analysis specialist, Martech expert, and Agile Product Manager. Lauren's education history includes a Bachelor of Science in Applied Mathematics from Cardiff University/Prifysgol Caerdydd, a Certificate IV in Business from Eve College, and A-Levels in Mathematics, Further Mathematics, Chemistry, Physics, and Physical Education from The Cornwall College Group. Lauren's tech stack includes product management, and she has 8.45 years of relevant experience. She is a driven and analytical professional with a passion for leveraging data to drive growth and improve the customer experience.