About

Laurent Liou is a seasoned product marketing manager with over 21 years of experience in IT-Security and Cloud Technologies. He possesses a structured and cooperative mindset, which enables him to bring data to the table and bring people together. Laurent is skilled in technology surveillance, competitive intelligence, market research, and analysis, which allows him to build strong business cases, define market entry strategies, and justify pricing strategies in front of the Board of directors. With a background in engineering and an Master of Business Administration (MBA) from Cambridge Judge Business School, Laurent is proficient in speaking both business and technology languages. Currently, he is serving as a Senior Marketing Specialist at AMD, where he is the main point of contact for AMD's EMEA training and marcom agencies. He manages customer training agencies in key EMEA markets with a focus on the UK, Germany, and France. In his previous roles, Laurent worked as a Senior Product Marketing Manager at Mobius Labs, where he analyzed markets, defined the value proposition, coordinated communication efforts, and created marketing videos using storytelling. He also defined processes between sales, products, and marketing, supported the company's presence at fairs, and provided sales support with various explainer and product/market fit presentations. At Genua GmbH, Laurent worked as a Product Marketing Manager in cybersecurity security appliances. He analyzed markets in cybersecurity, defined and gained approval for a step-by-step implementation plan of the company's cloud portfolio strategy, and brought to market a high-speed hardware-accelerated 40G VPN. Laurent's technical skills include computer vision, AI, research scientist, designer, and web. He is a great asset to any organization looking for a senior marketing specialist who can bring a structured and cooperative mindset to the table while speaking both business and technology languages.