About

Lavish Kumar is an accomplished Associate Partner at ZS, specializing in Digital Marketing Transformation across the Pharma Industry. With over 22 years of relevant experience, Lavish has a proven track record of delivering solutions using a wide range of technologies. As a Digital Marketing Expert, Lavish has extensive experience in Omnichannel Marketing Strategy, Consulting, Solution Architecture, Planning, Design, Development, and Delivery. He is a leader in enabling Intelligent Mar-Tech and Ad-Tech solutions across the HCP, Patient, and Consumer Marketing within Commercial Sales and Marketing space. Lavish's specialties include Digital Marketing Strategy, MarTech Solution Architecture, Content Strategy and Supply Chain Transformation, Campaign and Content Metadata Management, Marketing Automation Platform Implementation (Adobe & Salesforce), Content Management System, Digital Asset Management, Content Hyperpersonalization (push and pull channels) and MLR approval, Web Analytics, Data Strategy, Customer 360 Commercial Database, Customer Data Platform (CDP) - (Tealium, Salesforce, Adobe), Marketing Metrics / KPI, and Reporting Dashboard Setup. Currently, Lavish is working at zs associates, where he is responsible for Digital Marketing Strategy and roadmap, omnichannel marketing databases setup, Content Management, Dashboarding, and KPI /metrics definition. In his previous roles at Infosys, Lavish was a Program Manager (Digital), where he Program Managed Digital Factory setup for large Pharma client, Delivery Ownership, Risk Management, Change Management, Scope Management, SLA Management, and Stakeholder Management. He was also a Sr Project Manager, where he managed a large application maintenance and support portfolio for a customer. Lavish's TechStack includes Salesforce and Web. With his vast experience and expertise, Lavish is a valuable asset to any organization looking to drive Digital Marketing Transformation and achieve business success.