About

Lavkesh Bhatia is an accomplished Head of Marketing at Abbott with a portfolio size of USD 47MM across five therapeutic segments. He leads a team of 8 professionals and is responsible for launching innovative marketing campaigns that have a significant impact on the company's growth. Lavkesh has extensive experience in the healthcare industry, having worked at Abbott for over 16 years. Lavkesh's expertise lies in developing marketing strategies that involve collaboration with global teams. He has successfully led a project for the 'RX to OTC switch' for a USD 11MM laxative brand, which involved insights and positioning for mass communication. He has also launched a tele/app-based patient support program for GERD management, which has reached 2000 HCPs. Lavkesh has launched the company's first liquid herbal hepatoprotective, which has a differentiated Smart Pack and a unique Rx+ OTC model. He has also launched an IBS anxiety support program projected to reach 500 HCPs and 1Lac IBS patients in 2019. Lavkesh's past experience includes working as a Marketing Planning Manager - Gastroenterology, Gastro BU, and WHGI at Abbott. He has successfully managed a portfolio size of USD 21MM and USD 29MM, respectively, contributing 8% of company turnover. He has managed global brands, including Hepatoprotective and Proprietary Pancreatic Enzyme, both over delivering on sales budgets. Lavkesh has also introduced a FibroScan® screening program to boost the potential patient pool for the Liver portfolio. Lavkesh has a degree in Pharmaceutical Management from nmims and an MBA in Marketing from b.k. school of business management. He also has a Bachelor of Science in Physics (Hon) from Gujarat University. Lavkesh has a keen interest in technology and is well-versed in various tech stacks. Overall, Lavkesh Bhatia is a dynamic marketing professional with a proven track record of delivering results in the healthcare industry. He possesses excellent leadership skills and is a strategic thinker with a focus on innovation.