About

Leena Masih is a highly skilled digital marketing expert with over 6 years of experience in the field. As the Digital Marketing Team Lead at BatchMaster Software, she has proven her expertise in planning and executing successful web and digital marketing campaigns that have helped to maintain the company's presence and image in the industry. Leena is a data science enthusiast who is adept at identifying trends and insights and optimizing performance to achieve the best possible ROI. She is a committed individual who effectively evaluates end-to-end customer experience across multiple channels and touchpoints, ensuring that the company's digital marketing strategies are always customer-centric. In her previous roles at BatchMaster Software, Leena developed and implemented interactive marketing strategies for in-house products that improved search engine performance, attracted users to websites, and drove growth. She is highly experienced in analyzing data to generate reports and adjust campaigns as necessary to produce the most optimal ROI. Leena is also proficient in social media marketing, having managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue, and answering questions when necessary. She is skilled in using analytics tools such as Moz, SEMRush, Google Analytics, Webmaster, Google Adwords, and Adroll. Leena has a Master of Technology degree in Data Science from the School of Data Science and Forecasting at DAVV University, where she is expected to graduate in 2022. She also holds a Bachelor of Engineering degree in Electronics & Communication from RGPV. Leena's tech stack includes Data Science, Web, and Search, making her a well-rounded digital marketing professional. With her proven track record of success, Leena is a valuable asset to any organization looking to enhance its digital marketing strategies and improve its online presence.