About

Lissette Alvarez is an accomplished digital executive with over 16 years of experience in new media. She is currently the Vice President of Partner Growth Strategy at shoppinggives, where she leads the account success of SaaS Enterprise and overall DTC Retailers/Brands. Lissette has a proven ability to build online organizations by initiating untapped opportunities for growth. She is a results-driven, process development, client retention expert, strategic thinker, and coach-style leader. Lissette's signature achievements include leading the company's global expansion in the UK, FR, and DE resulting in $600 mm in GMV + $7 mm in ad revenue. She also developed a retailer partnerships program resulting in a user acquisition media plan resulting in 5 million users. Lissette has designed the company's implementation process to achieve client retention and departmental KPIs. Her award-nominated background includes industry recognition for the organization's growth marketing and individual contribution for partnership management. Lissette's past experience showcases strategic planning, people operations, partnerships growth, sales, digital marketing, culture, internal operations, and global expansion in achieving company goals. Her specialties include corporate strategy, global expansion, emerging markets, interactive marketing, social media, media planning, account management, relationship management, cross-border operations, data analysis, market analysis, building and leading teams, strategic alignment, cross-functional teams, engaging multiple stakeholders and securing buy-in, customer and end consumer insights, presentations to C-level executives, and conference/speaking engagement. Lissette has a Master of Arts in New Media Studies from DePaul University and a Bachelor of Arts in History with a minor in Communications from DePaul University. She is proficient in Salesforce and has worked with various other tech stacks. Lissette is a member of Chief, a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them. She has also worked as an Affiliate Marketing Consultant at nursing.com, where she developed a mix of content and influencer marketing with affiliate technology and streamlined key media opportunities that resulted in a 25% increase in conversion rate.