About

Lokesh Chhaparwal is a highly experienced Senior Director of Engineering with over 11 years of experience in the technology industry. He is currently the Head of Buyer Platform and Growth at Snapdeal, where he leads a team of 40+ engineers across domains like Android, iOS, Mobile website, and backend platforms. Lokesh is responsible for leading the teams for Search, Discovery, Ads, Digital Marketing Tech, Checkout, Payments, Big data, Personalization, and Recommendations. Lokesh has built highly available, large-scale distributed systems, web services, service-oriented architecture, and security applications from scratch. He also has hands-on experience in implementing data processing pipelines using Hadoop MR and Spark. Lokesh has managed performance marketing campaigns for Facebook and Google with budgets worth 10 MN+ per day. In addition to his technical expertise, Lokesh has good experience in dev-sec-ops, prod-support, Amazon Web Services, infrastructure cost optimization, and cloud migration. He has a Bachelor of Technology degree in Information Technology from iiit. Lokesh has previously held positions at Snapdeal as Director of Engineering and Principal Engineer, where he was responsible for leading the teams for Search, Discovery, Ads, Digital Marketing Tech, Big data, Personalization, and Recommendations. He also conceptualized the Security Service, to be used for encryption/decryption of PII data at Snapdeal, slashing the fraud calls from ~2000 calls to ~50 calls per day. Lokesh implemented multi-tenant third-party adserver, to be used by multiple publishers to run Snapdeal ad campaign on their platforms. He also led the improvement of ads fill rate, relevancy, and conversions across page flows like home page, search results, category listing pages, and product detail pages. Overall, Lokesh Chhaparwal is a highly skilled and experienced technology leader with a strong background in engineering, marketing, and security. He has a proven track record of building and managing high-performing teams and delivering successful projects.