About

Madhav Rao is a highly skilled and experienced UX Lead & Strategist with over 10 years of professional experience in product strategy, design, and research. He is a user experience researcher, designer, and creative technologist who believes in using logical reasoning and research to effectively communicate a positive message using modern design techniques. Madhav is a big believer in the collaboration between design, product, and engineering, as each of them plays an equally significant role in driving business decisions together, emphasizing on putting customer needs at the center and delivering the most viable experience. Madhav designs with intention, passion, and most importantly, empathy. He possesses a wide range of skills and tools that enable him to deliver exceptional results. These skills include Product: Google Analytics, Atlassian's JIRA, Confluence, HP's Application Lifecycle Management, Agile, Lean, UX Research: Qualitative, Quantitative, Heuristic, Competitive, Experience mapping, Personas, Cardsorting, Information Architecture, Design thinking, Ideation, Usability testing, Survey design, UX Design: Prototyping, Annotated Wireframes, Interaction Design, Typography, Color theory, Invision, Axure, Keynote, Powerpoint, Figma, Adobe XD, Design & Editing: Sketch, Adobe's Illustrator, Photoshop, InDesign, Premiere, Fuse, Technical: HTML, CSS3, Scss, Less, JavaScript, PHP, MySQL, Ionic Framework, Angular Js, CMS, SaaS: Wordpress, Microsoft 365. Madhav has worked for Veritis Group Inc. as the Head of Design, where he also served as a Team Lead and a UX/UI Developer. He has a Bachelor of Commerce degree in Accounting and Computer Science from Gitam, which he completed in 2021, and he attended Vignana Bharathi High School from 2002 to 2006. With 8.78 years of relevant experience, Madhav is a highly sought-after designer, research scientist, AngularJS, test, Javascript, PHP, MySQL, and software engineer. He is a skilled professional with a passion for delivering exceptional results and is always willing to go the extra mile to ensure that his clients get the best possible experience. Connect with him at madhav.creative@gmail.com to learn more.