About

Madhuvanthi Ananth is an accomplished marketing professional with over 18 years of experience in crafting brand identities and developing growth initiatives for leading companies. Currently serving as Director of Marketing and Growth at Flipkart Video, Madhuvanthi is responsible for driving the growth of the company's video platform through innovative marketing strategies. In her previous role as Head of Brand Marketing for Flipkart's horizontal initiatives, Madhuvanthi played a pivotal role in crafting brand identities and plans for the company's growth initiatives, including Supercoins, Fintech, 2GUD, FK Video, and FK Grocery. She also managed the brands FK Furniture and FK Plus, and strategized and executed 360-degree ATL campaigns for Supercoins and FK Video Originals such as Backbenchers and Entertainer No1. In addition, Madhuvanthi was responsible for executing digital brand campaigns for FK-Axis Co-branded credit card, FK furniture, FK Plus, and 2GUD. Prior to her role in brand marketing, Madhuvanthi served as Head of Seller Marketing for Flipkart Marketplace, where she was responsible for online and offline marketing for the seller ecosystem. She also played a key role in new seller acquisition, seller engagement across social, marcom, PR, and offline events, and seller learning and development. Madhuvanthi holds a BE in Computer Science from SSN College of Engineering, where she graduated in 2003. She also attended PSBB for her secondary education. With her vast experience and expertise in marketing, Madhuvanthi is a valuable asset to any organization looking to develop and execute successful growth strategies.