About

Mahip Vyas is a highly experienced Product Marketing Manager with over 16 years of experience in the mobile apps and games industry. He is currently working with King Show Games, where he leads the execution of go-to-market plans for multiple social casino products and brands. Mahip has a proven track record of developing integrated marketing plans and defining marketing strategies for social casino products at various stages of the product life cycle. Mahip is highly skilled in user acquisition and growth, app store optimization, and social media marketing. He has hands-on experience in campaign management on various mobile ad networks and UA platforms. Mahip has a data-driven approach to marketing activities and has the ability to optimize creative, targeting, bids, and budgets daily to drive the highest ROI. He is also proficient in testing app store and landing page concepts to improve conversation rates and lower the cost of acquisition. Apart from his current role, Mahip has also worked with Mavin and Games2win India, where he held multiple leadership positions. At Mavin, he was the Head of Business Development & Sales and Product Marketing Manager. At Games2win India, he was the Head of Alliances & Distribution and played a key role in identifying and managing new and existing strategic partnerships to rapidly grow Games2win’s mobile user base globally. Mahip has a strong educational background with an MBA in Marketing & Information Technology from the Institute of Management, Nirma University, and a BE in Computer Engineering from the Institute of Engineering & Technology, Devi Ahilya Vishwavidyalaya. He has also completed an Executive Program in Digital Marketing Analytics from MIT Sloan School of Management. Overall, Mahip Vyas is a highly skilled and experienced Product Marketing Manager with a strong understanding of the mobile apps and games industry. He has a proven track record of driving growth across key business metrics and is proficient in user acquisition and growth, app store optimization, and social media marketing.