About

Malineni Maurya is a seasoned gamification expert with over a decade of experience working across various verticals, including Health, Edtech, and Entertainment. He possesses in-depth knowledge of various gamification frameworks and behavioral design, with practical implementation experience of over a hundred game techniques. He specializes in product analysis for existing products, providing actionable design recommendations for enhanced engagement. He also helps design engaging products from scratch, delivering low fidelity designs. Maurya believes in using gamification for the right reasons, not just to create another experience that creates addictive behavior. Maurya is also a skilled data scientist with deep expertise in statistics, machine learning, deep learning, big data, and data visualization. He is proficient in predictive modeling using various statistical modeling techniques in R, Python, and generating business insights driven by in-depth data analysis. He has experience in curriculum design and content development of Data Science, Machine Learning, and Artificial Intelligence. He has also conducted CMM assessments on current Data Management practices and designed roadmaps for effective Data Governance in organizations. Currently, Maurya is a Partner at Gamification Corner, where he designs user experiences for enhanced customer engagement using decision and behavioral sciences. He has a deep understanding of human psychology and expertise in behavioral design, helping web and mobile apps understand users and implement strategies that help increase the stickiness of users, compound lifetime value of customers, and drive business outcomes. Maurya has worked with Infinity Advisory Network as a member, a multi-vertical global consortium of independent consultants, professional experts, and domain specialists from across diverse industry sectors. He has also worked with IB Hubs as a Data Scientist, where he extensively researched instructional design, including learning theories, multiple intelligences, and gamification techniques to build an Adaptive Learning Platform. He has built real-time dashboards for tracking customer behavior and campaign performance, leading a team of data analysts and data scientists. He has also played the lead role in designing the data governance policies and processes in the organization (using DMBOK Framework) and other industry best practices. Maurya holds a Bachelor's degree in Electrical and Electronics Engineering from IIT Kanpur. He is a tech-savvy professional with expertise in Data Science, Machine Learning, Research Scientist, AI, Mobile, Python, Deep Learning, Big Data, product design, Elastic Search, Search, Web, Keras, test, TensorFlow, and Senior Software Engineering.