About

Malo Beaudouin is a co-founder of LocalRanker, a SaaS company that helps local businesses improve their online visibility through SEO local monitoring, audit, and optimization. With over 7 years of relevant experience, Malo has worked with different companies in various capacities. He was an Associate at Time for the Planet, where he contributed to the development of entrepreneurial projects aimed at solving environmental problems on a global scale. Malo also worked at Payfit as a Growth Marketing Manager, where he drove short and long-term initiatives to grow conversion and monetize the business. At Payfit, Malo's key responsibilities included launching paid acquisition channels, designing and building landing pages for customer acquisition, structuring and scaling the sales process from lead to customer, defining and optimizing key performance metrics and reports from lead to revenue, defining and implementing a scalable local outbound lead generation strategy, and creating and sharing data reports with relevant metrics to the Head of Sales. He also improved the processes of the growth team by building a new account scoring in Salesforce, implementing new tools to rapidly increase conversion, implementing a new weekly/monthly routine with the local teams, and initiating Account-Based Marketing for the mid-market segment. Malo's education background includes a Master of Science (MSc) in International Business Management from the University of Huddersfield, a Promo Spring-19 program from Join Lion, and a BTS Management des unités commerciales from Haute-Follis - Enseignement supérieur Campus EC 53. He is proficient in Salesforce and has a strong understanding of B2B marketing. As a co-founder of LocalRanker, Malo brings his experience in entrepreneurship, growth marketing, and B2B marketing to the table.