About

Manali Guha is a Sales and Marketing professional with over 7 years of experience specializing in B2B SaaS Sales. Currently, she is serving as a Senior Business Analyst at Egon Zehnder's T&C Practice Group. Previously, she worked as Manager, Inside Sales and Account Management at Kwanzoo Inc, a Top Ten Global Account-Based Go-to-Market (GTM) platform and solutions provider. Manali is an expert in planning GTM strategies and providing prescriptive guidance and deeper insights to customers. She helps businesses invest in the right areas, such as data, process, tech, and programs, to achieve their goals. She is also skilled in using programmatic account-targeted ads to reach and engage senior buyers at target accounts, making it the second-lowest-cost channel. Manali is passionate about account-based advertising, selling, and intelligence. She helps businesses generate qualified traffic, convert engagement into sales opportunities through SDR/BDR teams, and target accounts by site location and available budgets. She also helps businesses get more for their budget with programmatic ABM ads. Manali's expertise in B2B SaaS Sales is backed by her educational qualifications. She holds a Post Graduate Diploma in Management with a specialization in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Technology (B.Tech.) in Computer Science from the Heritage Institute of Technology. Manali's experience in the industry and her expertise in B2B SaaS Sales make her an asset to any organization. She is a dedicated and results-driven professional who is passionate about helping businesses achieve their goals.