About

Mani Iyer is the CEO and Founder of Kwanzoo, the industry's first Open Go-to-Market (GTM) platform, and a Top Ten Account-based Marketing (ABM) solution provider. With over 34 years of experience, he is a go-to-market adviser to B2B startups and a growth advisor to B2B startups. Mani is passionate about helping companies plan their 2022 GTM strategy. His customers appreciate his prescriptive guidance and deeper insights on where to invest in data, process, tech, and programs. He believes in going beyond today's ABM platforms with his Open GTM approach, which is open to all marketing, sales, success, and paid media platforms and tools, with 167+ out-of-the-box connectors, to enable alignment across the company. Kwanzoo is covered by leading analysts - Gartner, Forrester, SiriusDecisions, Peter O'Neill, Research in Action (RIA), 451 Research, Rising Media, and David Raab. Mani's past experience includes being the Co-founder of Kwanzoo Inc - Smart Engagement Marketing, where he provided strategic consulting and technology to media publishers, ad and affiliate networks, and agencies on new ways to drive engagement with consumers and business professionals. He also served as the Principal Interim Executive for VC-backed and Private Company Startups, Sales Management, Business, Channel, and Customer Development, and M&A Advisory Services at Enterprise Catalysts Inc. Mani holds an MS in Computer Science from the University of Wisconsin and a B Tech in Electrical Engineering (Electronics) from the Indian Institute of Technology, Madras, India. He is skilled in Research Science, Salesforce, Integration, UI, and Web.