About

Manish Anand is an experienced MBA student at the Asian Institute of Management, Manila, set to graduate in December 2012. With five years of work experience in the technology space, Manish has gained significant expertise in software R&D and customer engagement, primarily at Adobe Systems. He aspires to pursue a career in the technology industry post-MBA, in a role that complements his past experience and skills picked up at B-school, such as product management, product marketing, corporate planning, and business consulting roles. Manish brings to the table a strong customer-focused attitude, significant expertise in creating business cases using research-based data and facts, substantial experience and expertise in software product development and testing, an "If so, why? If not, why not?" attitude, and superb energy and enthusiasm. His specialties include product management, product marketing, strategy and planning, financial analysis, capital budgeting, financial valuations, getting things done, and most importantly, dreaming. Currently, Manish is the Head of E-commerce and Marketing at Happily Unmarried Marketing Pvt Ltd (Brand: Ustraa). Before this, he worked as a Consultant for a four-year-old digital marketing agency in India, where he worked with the leadership team to devise a company-level strategy to grow revenue at a CAGR of 58% between 2013 and 2018 and increase profitability by at least 15% between 2013 and 2018. This work was undertaken during his MBA at AIM, Manila. He conducted external and internal analysis, studied the strengths and weaknesses of the company, and developed a report of over 100 pages and a presentation to convey a cohesive story using data, causal loops, and charts. This experience helped him hone his business planning and strategy formulation skills and strengthened his storytelling skills in creating compelling business cases using research-based data, facts, causal loops, and charts. Manish's education history includes an MBA in General Management from the Asian Institute of Management, a Bachelor of Engineering from Manipal Institute of Technology, and AISSCE from Delhi Public School. His tech stack includes product manager, search, test, and mobile, and he has 14.44 years of relevant experience. Manish is currently looking for talented DU freshers and urges them to get in touch with him.