https://dream.weekday.works/redirectToHiringCopilotExtension/

Project: Personalization
• Led transition from editorial-driven to fully personalized content on TOI Website, App, and push notifications
• Defined data requirements and collaborated with ML engineers for model development.
• Collaborated with designers for seamless UI/UX integration and coordinated with back-end and front-end teams.
• Created dashboards to monitor A/B test results, system health, and performance.
• Web: Realized a 14% lift in PV/session (2.18 to 2.49) and a 16% increase in sessions/week/user (1.41 to 1.64).
• App: Attained a 24% rise in PV/session (8.6 to 10.7) and a 16% increase in sessions/week/user (7.5 to 9.1).

Project: TimesAssist (timesassist.com) - Enhanced ChatGPT-based Problem-Solving Platform
Developed and led TimesAssist, an innovative platform based on ChatGPT, aimed at addressing a spectrum of everyday challenges.
• Leveraged platform data and conducted user interviews to identify a range of use-cases, enabling effective problem-solving for users.
• Innovated by implementing fine-tuned prompts, enhancing solution quality and nurturing natural, free-flowing conversations, differentiating TimesAssist from the standard ChatGPT offering.
• Orchestrated the ideation, testing, and optimization of various UX formats, strategically selecting the one that maximized user engagement and satisfaction.
• Designed, tested, and iteratively improved prompt-contexts that consistently facilitated high-quality, productive conversations between users and the AI system.
• Collaborated seamlessly with cross-functional teams, including design and tech, as well as engaged early users, leading to iterative enhancements and a refined final product.
• Executed targeted marketing strategies on social media and the Times of India (TOI) platform, effectively generating top-of-funnel user interest and engagement.

WestBridge Capital

Thomas Miller Investment

Arth Udyog

Ashoka Viniyoga

Camac Commercial Company

Bharat Nidhi

PNB Finance & Industries

Digital media conglomerate. Digital properties are spread across industry verticals such as news, entertainment, sports, local, e-commerce, classifieds, startup investments, and more. It s app is available for Android devices.

Responsible for aajtak.in, bangla.aajtak.in, www.gnttv.com, SSO, Loyalty program & Subscription

Aditya Birla Group

The India Today Group began with a single magazine in 1975. Today it is India’s most diversified media group with its presence and dominance across media formats including Print, Television, Radio, Web and Mobile portals, Social Media, Book publishing and India’s only book club. Through its subscribers, readers, viewers, surfers and listeners, the group reached out to over 150 million+ individuals.

 Underlying all these channels of communication is an ethos of editorial excellence and credibility. It believes in journalism, which thrives on telling it the way it is without fear or favour.

In the last 44 years, the group has evolved with its namesake. It has recorded history as well as made it. It has reflected public opinion as well as shaped it. It has shared the triumphs as well as tribulations.  It has been India’s strongest supporter as well as its harshest critic. It has delivered India to the world and the world to India.

• Managed BGR.in (English & Hindi), a leading tech news and reviews website
• Introduced Gadget's data pages (Mobile, Smart TVs & Smartwatch) to acquire organic traffic
• Integrated 3rd Party APIs to empower content for the data pages, Generated automated content of gadgets via available APIs.
• Organised User Experience (UX) Tests to find the gaps in the user journey and close the gaps
• Responsible for roadmap and integration of a user loyalty program & marketing automation on all Zee Digital publishing properties (15 websites/apps across 12 languages) powered by a Single Sign-on (SSO)
• Tie up with the 3rd party for the redemption of coupons and provide full value voucher of Loyalty program

Invesco

Essel Group

Catalyst Trusteeship

ZEE Entertainment is a multi-channel TV network. As of Jul 2018, operates over 37 Indian channels & 39 international channels such as Zee TV, Zee Cinema, Zee music, etc. Delivers content across genres such as general entertainment, movie, music, news, etc.  Claims to have 1.3B viewers across 173 countries. Claims to have 18% network share & 31% EBITDA margin as of Jul 2018.

• Responsible for abplive.com & ABP Live App 
• Second Screen Integration
• CMS development and maintenance; Social media properties (Facebook, Twitter, Youtube, Instagram)
• Product Roadmap, Product Requirement Document for Existing and New products
• Work with all the stakeholders such as Marketing, Sales, Technology, Content, & Leadership, and make sure to get everyone on the same page
• Responsible for delivery of projects on time and getting desired output, Work with the technology team to implement innovative features to delight users
• Keep an eye on analytics numbers, search console, and site performance to ensure the proper functioning
• Recommend new features/ changes in product based on data-driven analysis

Key Responsibilities-
  1. Define and measure campaign impact and performance
  2. Work across internal cross-functional teams to develop & execute programs that increase the accessibility, relevance, and preference of these products
  3. Allocate budget for the products and Investment planning.

ABP Group is a mass media company that started publishing in 1922 with its flagship Bengali language daily newspaper Anandabazar Patrika from the city of Kolkata. The company claims that its is the highest read Bengali newspaper. The company also publishes English language broadsheet daily The Telegraph with editions in East and Northeast India. The company also prints periodicals and magazines. The company has diversified into television broadcast with the acquisition of Star India's news channels which are now ABP News (Hindi) and ABP Majha (Marathi) and ABP Ananda (Bengali).

Mass media company with interests in print, digital and television

• Worked as a Product Manager on multiple projects
• Role involves working closely with Sales Team, Clients, Engineering, Content & other Stakeholders to bring products & features from inception to market. Inception of the product/need based on market insights and research & if business viable, documenting the concept & presenting to the sales team for taking it forward with the client
• Product life cycle management from Product Launch to EOL management.  Develop Product strategy and future road map
• Defining product specifications and creating the workflow for the Engineering team to take it for production. Conceptualization of product based on APP, WAP, and VOICE technology
• Defining an engagement plan to drive traffic on the platform which requires closely working with the revenue enhancement team to ensure the right promotions and customer engagements
• Improving the user experience by functionality testing and coordinating with different teams like Engineering & QA. Designing the look and feel of the product for effective online visibility & user experience

KEY HIGHLIGHTS

• Employee of the year Award 2016-17 (LEGENDS 2017 )
• Inception of a new product called Dream team (Gaming Platform) which is a Fantasy Cricket League on platforms such as APP, WAP & VOICE. Launched a new vertical for revenue generation.
• Enhancement of existing features of Name Tune (CRBT product) and its launch on multiple channels resulting in an increase in revenue by almost 200% and becoming one of the top revenue generating entities.
• Loyalty Program: Introduced loyalty Program in Idea & ROBI (Bangladesh) for Churn management, Acquisition & User engagement. Result in reducing the churn by 3-4%.

eBay

Alibaba

SoftBank Group

Elevation Capital

Naveen Tewari

Garima Jain

Sanjeev Garg

Anupam Jain

Pratyush Prasanna

Ashutosh Kumar

Saurabh Gupta

Srinivas Mothey

Rishi Gupta

Angad Dhindsa

Lomesh Dutta

Akshay Khanna

Prashant Gupta

Lokesh Chauhan

Parag Arora

Vikas Garg

Ratan N Tata

Abhay Sharma

Vikram Chachra

Mahesh Sundaresan

Nikhil Kishorchandra Vora

Ashutosh K Thakur

Vikas Agrawal

Neeraj Arora

Mark Schwartz

Aditya Agarwal

Ruchi Sanghvi

Renu Satti

Prakhar Srivastava

Prerna Kalra

Vivek Tankha

Michael Levinthal

Anand Shanker

Ajay Shekhar Sharma

Kiran Kalyan Vasireddy

Rajesh B Ghonasgi

Chirag Kirit Gandhi

Mayank Prabhakar

Sumitra Somani

Amit Kumar Lakhotia

Rachit Malhotra

Vineet Arora

Sadhana Rakesh Mehra

Sonia Dhawan

Ashish Chhabra

Goldy Khanna

Yashoda Devi Kabra

Rishi Dev Thapar

Rishi Rakesh Mehra

Muskaan Parikh

Shapath Raj Parikh

Kranthi Chaitanya Pulluru

Vidya Bhushan

Deepti Sanghi

Samir Gupta

Ramesh Sundaresan

Rajat Sharma

Abheepsa Gupta

Shilpa Singhal

Amitabh Singhal

Manjeet Singh

Dushyant Saraswat

Priya Karnik

Sourabh Sharma

Rahul Saini

Amit Khanna

Amit Bagaria

Saurabh Vashishtha

Vishal Sharma

Kapil Kapoor

Kumar Aditya

Aviral Sharma

Alishaa Khurana

Shashank Bajaj

Vidhushi Prabhakar

Bhaskar Gupta

Srikanth S Thunga

Krishan Ramesh Hegde

Kshitij Sanghi

Shivam Awasthi

Kunal Kukreja

Mudukuru Dileep Kumar

Asha Shyamlal

Ishan Rishabh Kansal

Nishit Sinha

Ahmer Nadeem

Shinjini Kumar

Rajesh Chadha

Valmik Mirani

Ratnesh Vishwakarma

Ruchita Taneja Aggarwal

Gargi Srivastava Johri

Avnish Chetan Kalhan

Suminder Pal Singh

Neha Bhardwaj

Sushant Bahadur

Wallet-based payment solution for consumers and businesses. It offers Paytm for services such as money transfers, bill payments, travel booking, online payments, and more. It enables businesses to accept online payments and listing products on Paytm's marketplace. Payments are facilitated via credit/debit cards or bank transfers. The application is available on iOS and Android platform.

App-based marketplace offering multi-category consumer products

• Documented and analyzed studies using various IVR/SMS/WAP applications
• Analyzed user requirements, procedures, and problems to automate processing
• Assisted with planning, implementing, and testing of the voice portals across the nation
• Worked with third-party vendors to implement customized solutions to business problems
• Taking care of all new requirements for new business. Creation of PRD’s on Visio for IVR portals to complete understating for Product development and get it live in coordination with my technical team.

Sr. Product Manager @ Times Internet (TOI) | Ex - India Today, Zee, ABP & Paytm

Manish Raghav