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Manu Sankar Das
Digital first | Brand Marketing | Growth Accelerator | Permanent Beta Mode
About
Manu Sankar Das is a competent marketing professional with a passion for building brands and over 7 years of experience covering all areas of the marketing mix. He holds an MBA in Brand Management from Mudra Institute of Communications, Ahmedabad, India's premier communication management institute, and has worked for more than 4 years in marketing solutions & innovative branding strategies and almost 3 years as a software engineer. He has a proven ability to get involved in assigned work from start to finish and to learn and acquire new skills regularly. Mr. Das has extensive experience communicating with vendors and event support personnel and effectively managing marketing teams. He has worked with multiple food brands across GCC in dine-in, delivery, and catering segments, including new brand launches, store openings, product development, monitoring market trends, and ensuring that the budgeted restaurant sales levels are met regularly. Currently, Mr. Das is the AVP - Marketing at Bonito Designs, where he leads the marketing team and is responsible for developing and executing the brand communication strategies. He has also worked as a Regional Marketing Manager at M. H. Alshaya Co., where he managed marketing for international food brands across 65 restaurants in five markets with a combined revenue of USD 235 million. He has demonstrated leadership skills in leading a team of three and managing all marketing activities, including strategic planning, formulation of annual marketing calendars, and budgeting. Mr. Das is a partner and head of marketing at Flavors Unlimited, a start-up venture he designed, developed, and launched. He handled all operational and marketing activities for his entrepreneurial venture, including branding, communications, PR, online & digital marketing. He demonstrated the ability to perform cross-functional tasks and play multiple roles in managing a team of eight. With a keen eye for detail, Mr. Das wishes to explore thought leadership and innovative learning & development in the future. He is a software engineer and research scientist with relevant experience of 12.94 years. He is open to connecting with professionals from various domains.
Education Overview
• mica the school of ideas
• model engineering college
• christ nagar senior secondary school
• indian school kuwait
Companies Overview
• medibuddy
• redbus
• bonito designs
• alshaya group
• flavors unlimited
• diageo
• novell
• teradata
Experience Overview
14.6 Years
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Experience
Senior Director - Brand Marketing, Media Buying & Consumer Insights
medibuddy | Bengaluru, Karnataka, India
2024 - Present
Skills
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Advertising
Analytics
B2C Marketing
Brand Management
Brand Marketing
Brand Strategy
Budgeting
Business Analysis
Business Intelligence
Business Planning
Business Strategy
Collaboration
Communication
Competitive Analysis
Consulting
Core Java
Customer Acquisition
Customer Relationship Management (CRM)
Customer Segmentation Strategy
Data Warehousing
Databases
Design
Digital Marketing
Digital Strategy
Entrepreneurship
F&B Management
Google Ads
Growth Marketing
Information Technology
Integrated Marketing
Java
Leadership
Management
Market Research
market research
Marketing
marketing
Marketing Management
Marketing Strategy
Master Data Management
Microsoft Office
Multi-channel Marketing
Negotiation
Online Marketing
Performance Marketing
Problem solving
Product Development
Product Management
product manager
Project Management
Public Relations
Research
Research Scientist
Sales
Search Engine Optimization (SEO)
Social Media
social media
Social Media Marketing
Software Engineer
SPSS
SQL
Strategic Planning
Strategy
Team Leadership
Team Management
Training
Contact Details
Email (Verified)
msaXXXXXXXXXXXXXXXomMobile Number
+91XXXXXXXX25Education
mica the school of ideas
Master of Business Administration (M.B.A.)
2010 - 2012
model engineering college
Bachelor of Technology (BTech)
2003 - 2007
christ nagar senior secondary school
Mathematics and Computer Science
1998 - 2003
indian school kuwait
1994 - 1998
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