About

Mariana Duarte is a marketing specialist with over 5 years of relevant experience. Currently working as a Junior Marketing Executive at bfl group, Mariana has a proven track record of creating high-performing cross-channel journeys for prospects to increase conversion rates. She is skilled in lead scoring and data extraction, allowing her to model accurate measurements of marketing ROI. Prior to her current role, Mariana worked as a Marketing Specialist at OutSystems, where she collaborated with all departments to determine the best approaches for lead scoring, resulting in faster sales processes. She was responsible for collecting and extracting data to model accurate measurements of marketing ROI. Mariana also worked as a Product Marketing & CRM & Digital / E-Retail specialist at Parfums Christian Dior, where she ensured that Dior had a strong online/offline brand presence across all channels. She supported Maison Christian Dior by focusing on understanding industry trends and consumer journeys for building effective brand awareness and overachieving sell-out targets. Mariana loved being in stores to illuminate clients towards luxury experiences. Mariana holds a BA in Business Management (Marketing) from Middlesex University Dubai. She is skilled in project management, data analysis, and marketing strategy. Mariana is a creative thinker with a passion for marketing and a strong desire to deliver results.