About

Mark Centoni is an accomplished Martech leader with over 12 years of experience in managing marketing tech stacks, web development, and digital marketing for enterprises, startups, and SMBs. Currently serving as the Engineering Manager at Plastiq, Mark is a versatile professional who is comfortable working with and integrating a wide range of marketing technologies and processes. Mark's expertise in marketing automation, CRM, ABM advertising, web development, and product management, email marketing, retargeting and nurture, HTML5 display ads, Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Google Experiments, Google Data Studio, and paid social, among others, makes him an invaluable asset to any organization. With a strong background in software engineering, Mark has held several key positions at Plastiq, including Senior Software Engineer and Growth Operations Manager. As the latter, he was responsible for piping data from various sources and implementing Salesforce Marketing Cloud to craft the perfect mix of data, connections, and automations to achieve business-critical objectives. He also led a team of analysts, marketers, and sellers in building a flexible lead scoring model and implemented it in Apex. Mark is a graduate of the Web Development Immersive Program at General Assembly and holds a degree in Marketing Management from California State University-Hayward - School of Business and Economics. He is highly skilled in several programming languages, including JavaScript (ES5/ES6), React/Redux, Nodejs/Express, JQuery, GSAP, D3js, Wordpress/PHP/MySQL, SQL, Java, and Apex. Mark's technical proficiency, combined with his experience in product management, web development, and digital marketing, makes him a go-to resource for tech use by acquisition and retention teams. He is a caretaker of a beautiful stack that includes Salesforce, Marketing Cloud, Periscope, Segment, Redshift, Tray, Zendesk, WordPress, Optimizely, Heap, Google Analytics, Google Tag Manager, Outreach, Instapage, and more. Overall, with almost 20 years of relevant experience, Mark Centoni is a highly skilled and accomplished engineering manager who can help organizations achieve their marketing and tech goals.