About

Martin Samsa is a seasoned technology executive with over 15 years of experience in the industry. He is currently the Owner of instack, a one-person advisory firm that specializes in helping retail and consumer goods companies with their digital backbone. Martin's expertise lies in technology, data, organizational design, and digital processes, and he has a proven track record of delivering results for his clients. Before starting instack, Martin held several key positions in the industry. He served as a Startup Mentor at techstars, a worldwide network that helps entrepreneurs succeed. In this role, he supported early-stage startups across market fit, positioning, scaling, and product/technology strategy. Martin also served as the CTO of fontem ventures b.v., a vaping technology leader with a mission to create something better for the world's smokers. As a member of the global digital leadership team, he was responsible for technology and product vision, strategic direction, and operational leadership across all cross-functional teams. During his tenure, the company generated €300m+ in revenue. Martin's technical expertise is in software engineering, and he has worked extensively with various technologies throughout his career. He is a Senior Software Engineer and has a deep understanding of software development, architecture, and design. Martin's diverse experience in the industry has equipped him with a unique perspective on the challenges faced by companies in the digital age. As the CTO & Founder at Conway & Co, Martin is passionate about helping companies leverage technology to drive growth and innovation. He is a results-oriented leader with a strong focus on delivering value to his clients. Martin's expertise, combined with his entrepreneurial spirit, makes him a valuable asset to any organization looking to transform their digital capabilities.