https://dream.weekday.works/redirectToHiringCopilotExtension/

- Grew and managed a team of five data scientists and analysts, proactively guiding high-level strategy and execution, with zero churn within my team over three years

- Spearheaded data-driven approaches across post-acquisition marketing, including reactivation, retention, upsell and general communication initiatives

- Led experimentation strategy and best practice, including the productionalization of experiments
- Oversaw the development of predictive data models, utilizing both internal and third-party data - proving the business value of such models

- Conceptualized and implemented dashboarding and visualization to enable self-service for stakeholders, from channel managers to C-suite level executives

- Co-developed crisis-management strategies during COVID to mediate growth as a form of operational volume vs capacity management during unprecedented but potentially unsustainable demand
            

    
    

    
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HelloFresh is on a mission to change the way people eat, forever!

From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. 

HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day.

Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.

Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

We’re always looking for quality ingredients to perfect our recipe, so join us now!  https://www.hellofresh.com/careers/locations

At Plated, I led marketing analytics directly under the head of marketing, however I frequently worked cross-functionally across data science, product and engineering.

- Led media attribution and optimization (drove a 60% reduction in CAC over 6 months)

- Directed marketing A/B (and multivariate) tests through conceptualization, research
methodology, implementation and analysis (e.g. a pricing strategy change that drove 9%
incremental revenue per website visitor)

- Managed marketing tag strategy, implementation and troubleshooting (incl. legal & compliance)

- Managed media budgeting, forecasting and financial tracking (over $1m per month)

- Implemented KPI dashboards, including automation of manual processes (using SQL, Tableau,
Amplitude, Google Analytics etc.)

- New and current customer data analysis: descriptive, inferential and predictive (empowered a
positive trend in the 4-week churn rate resulting in an overall 17% reduction over 10 months)

- Managed another analyst and reported directly to the head of marketing
            

    
    

    
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Greycroft

Formation 8

ff Venture Capital

Great Oaks Venture Capital

Lerer Hippeau

Kite Ventures

Slow Ventures

Founder Collective

Techstars

Eastward Capital Partners

e.ventures

Right Side Capital Management

Bolurfrushan International Group

Spring Lake Equity Partners

Lagfe

Valley Oak Investments

Headline

HDS Capital

Arena Ventures

Concept to Co

Plated offers a meal ingredient and recipe subscription service. The company delivers meal boxes containing ingredients and instructions consumers need to cook meals at home. Each week the menu features seven chef-designed recipes including four meat & fish options and three vegetarian dishes. The recipes are included as a hard copy within shipped meal boxes, and also made available to users online.

Took a 6-month hiatus from working life to hold a wedding, travel across Africa for 3 months and finally move to New York City, USA. 

Developed core skills:
People and event management - Wedding planning
Crisis management - Changed a tyre on a Land Cruiser using a high-lift jack, while being attacked by Tsetsi flies in a national park in Zimbabwe
Organizational skills - Navigated a complicated immigration process to become a permanent resident of the United States of America

Personal is the award-winning cloud-based data vault and automated form-ﬁlling product that allows users to safely control, import, store, and share reusable data and documents, and to instantly complete hundreds of thousands of mobile and web forms. The company’s product and innovative approach to individual data control and ownership has been cov

cloud-based data vault and automated form-ﬁlling product

Started at Eighty20 Consulting as a Business Analyst for Existing Customer Management (CRM) and campaign management for Standard Bank’s UCount loyalty programme. Within the first year, was promoted to Workstream Leader for CRM and Campaign Management and took over the Sales workstream. This included providing high-level consultation to the UCount senior management on marketing, communication strategy and analytics.

My specific roles and responsibilities included 
Strategy and Analytics:
Developing communication strategy for UCount's CRM and sales. This included defining the role of each channel (outgoing calls, SMS, email, web, app etc.) and high-level campaign strategy.
Communication analytics reports for all channels and UCount as a whole.
Designing the customer journey from initial contact to sales to an eventual retention strategy.
Overseeing explorative analytics projects to identify key opportunities or pain points, whether through audience segmentation or financial modelling.

Campaign management:
Designing campaigns that drive desirable behaviour change in members.
Developing the campaign communication strategy, incl. pre- & post-campaign.
Targeting and personalisation for campaigns, whether broad filter, behavioural segmentation or propensity modelling.
Measuring campaign take-up and incremental results, using robust statistical methodology.
Calculating direct and indirect campaign profitability via behaviour change in the short- and long-term.

Client and project management:
Sourcing data from multiple 3rd parties and developing an ETL approach (writing detailed data requests).
Managing short- & long-term projects, utilising a team of data analysts, actuaries, statisticians and developers.
Maintaining the consultant-client relationship with senior management.
Presenting strategy and results (both campaign-focused and YoY) to senior management.
Tracking work-stream and project KPIs with weekly check-ins.
Experience with SCRUM/AGILE project management.

            

    
    

    
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Joined King James as a copywriter, writing social media copy for major brands. This included work on Loeries and Cannes award-winning work, such as Sanlam One Rand Man and Jonnie Walker's Walker Wager. I was soon promoted into Digital Strategy and Analysis, with a focus on social media, based on my expertise in the quantitive space and a growing need within the company.

This included
o	month-end and year-end reporting for all social media clients
o	web analytics (Google Analytics) and statistics 
o	conversation and sentiment tracking with BrandsEye and similar ORM tools, including share of voice
o	social media analytics (paid advertising and organic content)
o	M&Es for multi-million rand multi-platform digital campaigns (incl. Google search, Facebook, Twitter, YouTube and Linkedin advertising)
o	market, digital landscape and competitor research reports, utilising market research databases , incl. Effective Measure, AMPS, Roots and Census data
o	audience segmentation
o	social media optimisation
o	overseeing and allocating digital media budgets 
o	developing social media communication strategies for large clients
o	creating and overseeing social media strategies for B2B and B2C clients

I worked with social media and digital properties for major clients: including Sanlam, The Democratic Alliance, The City of Cape Town, MWEB, Johnnie Walker, Bell’s Whisky, Burger King, Santam Insurance, Steri Stumpie, Europcar, MyCiTi, Transport for Cape Town, Hansgrohe and New Balance.
            

    
    

    
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Travelled to Moscow, Russia to work for The Tutors of Moscow, where I taught privately as an English and Mathematics tutor. This included working at the International School of Moscow, teaching beginner, intermediate and advanced English Language to the Russian staff.

Outside of that role, I specialised in preparing school children for competitive entrance examinations for leading international schools and universities worldwide, but I also taught general English development and business English. 

During this time, I took on extra responsibility as a Tutor Manager for the Tutors of Moscow. This included interviewing and evaluating new tutors, meeting prospective clients and conducting introductory sessions to determine skill level. This would be used to match clients with the most appropriate tutor.

            

    
    

    
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In 2011, I helped cofound Airborne Music, an online music platform. The idea was simple. Instead of buying music or subscribing to a streaming service, fans could pledge to support music artists directly. In return for $1 a month, they would receive full access to everything the artist released, stored on the cloud for them to stream, download or share legally. Fans were encouraged to share music as much as possible and the platform would provide the artist with analytics about their fans, who supported them for the longest, how much of their music they shared and how many new fans they converted.

Although the start-up ended up failing, the experience of creating a business from scratch, receiving international funding and selling it to major music artists was invaluable.

As the Chief Analyst and Artist Manager my responsibilities included 
o	managing the 200+ music artists who used the platform 
o	artist acquisition, finding and approaching new artists
o	product development and product design, specifically the analytics elements
o	copywriting
o	social media management
o	market research
o	writing investment and legal documents

Airborne attracted some of the biggest names in South African music, including Van Coke Kartel, aKING, Ard Matthews, Taxi Violence and the iScreamStix, as well as international music acts.
            

    
    

    
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I worked at The Rubiks Room (TRR Digital) digital agency as an analyst, where my responsibilities included 
o	web analytics and statistics 
o	copywriting (primarily web copy)
o	meeting clients and receiving briefs 
o	overseeing online marketing budgets 
o	preparing market research for presentation
Major clients included Bacardi, the V&A Waterfront, Metropolitan Health Group, Fairpros, Van Coke Kartel and Fokofpolisiekar (major South African bands). 
I was responsible for the day-to-day running of the Facebook profiles for Bacardi SA and the V&A Waterfront.
            

    
    

    
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