About

Mayank Dawar is a skilled Business Development Manager with over 6 years of experience in the e-commerce industry. He is currently working at Lenskart, where he is responsible for building a brand in the contact lenses category. Mayank is handling an internal project that generates revenue of 5 Cr+ YoY. He is an expert in handling channel partner relationships, business development, people's management, and key account management (modern trade). Additionally, he is responsible for implementing the go-to-market strategy for new business operations, tie-ups, and implementing the market entry strategy of a new contact lens brand ‘Aqualens’. Mayank started his career as a Management Trainee at Lenskart and was part of the flagship Management Trainee (MT) program. During this time, he was trained across all sales channels at Lenskart, including online, offline stores, and HTO (Home Try On). He implemented an analytics project to identify gaps in the central inventory system and increase conversion by 10%. Prior to Lenskart, Mayank was an intern at Tata, where he analyzed reasons for losing market share to a competitor in the Delhi-NCR belt. He directly dealt with the Area Sales and Engineering team and engaged with financiers and body shop owners to maintain lost market share tracking sheet. Mayank holds a Master of Business Administration degree in Marketing and Strategy from Goa Institute of Management and a Bachelor of Technology degree in Computer Science from Maharishi Dayanand University. He completed his schooling from Apeejay School. He is proficient in Search and has relevant experience of 6.19 years. Mayank is a proactive and result-oriented professional with strong leadership skills and a passion for driving business growth.