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The role of a 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿-𝗜𝗜 for AB Testing involves a range of responsibilities related to optimizing and improving the user experience on a website or application through the use of A/B testing

- 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

1. 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 : Lead and participate in the development of complex frontend features and user interfaces. Ensure high-quality code that follows best practices in HTML, CSS, JavaScript, and related technologies.

2. 𝗔𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 :  Design and implement A/B tests, including the setup of test variations and tracking mechanisms. Collaborate with strategist to define key metrics and goals for experiments.

3. 𝗖𝗼𝗱𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 :  Conduct code reviews for team members, providing constructive feedback and ensuring code quality and consistency.

4. 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Create and maintain technical documentation for frontend code, A/B testing processes, and best practices.

- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗥𝗼𝗹𝗲𝘀:

1. 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Lead and mentor a team of frontend engineers, fostering their professional growth and development. Delegate tasks, set priorities, and ensure the team meets project deadlines.

2. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Collaborate with stakeholders to define project goals and roadmaps related to AB testing and frontend development. Create project plans and allocate resources effectively.

3. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: Contribute to the development of the AB testing strategy, including test prioritization and selection.

4. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻: Conduct performance evaluations for team members, provide feedback, and set performance goals.

5. 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Act as a point of contact between the team and stakeholders, providing regular updates on project progress and results.

One of the first Conversion Rate Optimization Agencies out of India.

OptiPhoenix helps it's clients to Increase their Online Revenue using CRO methodology. We are market leaders in CRO and related services such as AB Testing, Mobile Optimization, Conversion Focused Redesign, Landing Page Optimization and many more.

A 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿-𝗜 in an AB testing role is responsible for developing and maintaining the user interface components of a web application that supports AB (A/B) testing.

- 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

1. 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 : Develop high-quality and responsive user interfaces using HTML, CSS, JavaScript, and related technologies, ensuring optimal user experiences across various devices and browsers.

2. 𝗖𝗼𝗱𝗲 𝗥𝗲𝘃𝗶𝗲𝘄: Conduct regular code reviews within your team to maintain code quality, consistency, and adherence to best practices.

3.𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗦𝗼𝗹𝘃𝗶𝗻𝗴: Act as a technical resource for your team, helping to troubleshoot complex issues, find solutions, and provide guidance on technical challenges.

- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

1. 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Lead and manage a team of frontend developers, including task allocation, performance evaluation, mentoring, and fostering a collaborative and productive work environment.

2. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Collaborate with project managers and stakeholders to define project requirements, timelines, and deliverables, and ensure your team's alignment with project goals.

3. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Determine project priorities, allocate resources, and manage workloads to meet deadlines and project milestones.

4. 𝗖𝗼𝗱𝗲 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: Establish and enforce coding standards and best practices within the team to maintain code quality and consistency.

5. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Provide regular project status updates, performance metrics, and team reports to higher management and stakeholders.

6. 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Assist in resource planning, including hiring decisions, as well as assessing and optimizing team composition for project needs.

As a 𝐅𝐫𝐨𝐧𝐭𝐞𝐧𝐝 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫, I specialize in creating tailored and engaging user experiences through front-end development. My roles and responsibilities include:

1. 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Leveraging HTML, CSS, JavaScript, and related technologies to build interactive and responsive user interfaces that adapt to user profiles and interactions.

2. 𝗨𝘀𝗲𝗿-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Collaborating closely with UX/UI designers to align personalization efforts with user-centric design principles, ensuring a seamless blend of aesthetics and functionality.

3. 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Designing, implementing, and analyzing A/B tests to optimize user experiences and personalize content based on performance metrics and user feedback.

4. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:  Identifying and resolving performance bottlenecks specific to personalization features, ensuring fast-loading and efficient user experiences.

5. 𝗖𝗿𝗼𝘀𝘀-𝗗𝗲𝘃𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Ensuring that personalized experiences work consistently across various devices, including desktops, tablets, and mobile phones.

6. 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲:  Conducting rigorous testing and debugging to maintain the reliability and accuracy of personalization algorithms and features

7. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:  Developing and implementing personalized user interfaces that cater to individual user preferences and behavior, enhancing user engagement and conversion rates.

1. 𝗛𝗧𝗠𝗟𝟱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Leveraged HTML5 to develop modern, responsive web applications, delivering cutting-edge solutions that met evolving industry standards.

2. 𝗛𝗧𝗠𝗟 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Maintained a strong commitment to writing clean, semantic HTML code, resulting in improved SEO rankings and better overall website performance.

3. 𝗣𝗦𝗗 𝘁𝗼 𝗛𝗧𝗠𝗟 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Successfully transformed complex Photoshop designs into pixel-perfect HTML/CSS templates, ensuring seamless integration of visual elements.

4. 𝗖𝗦𝗦 𝗪𝗶𝘇𝗮𝗿𝗱𝗿𝘆: Crafted elegant and efficient Cascading Style Sheets (CSS) to achieve consistent branding and responsive layouts across various browsers and devices.

5. 𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Utilized JavaScript to create dynamic and interactive website features, improving functionality and user interaction.

6. 𝗷𝗤𝘂𝗲𝗿𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝘆: Led the implementation of jQuery to enhance interactivity and user experience on client websites, resulting in improved user engagement and satisfaction.

We are a digital marketing agency capable of delivering the optimal results for your business. E Global Soft Solutions is at the top of digital trends. With our services, you will fulfill all the goals and needs of your brand.

1. Developed and maintained interactive web applications using jQuery, enhancing user experience and interactivity.

2. Transformed design concepts into pixel-perfect, responsive web pages through PSD to HTML conversion, ensuring seamless integration of visual elements.

3. Utilized HTML5 to create modern and feature-rich web pages, staying current with the latest web development standards and practices.

4. Crafted visually appealing and user-friendly interfaces using CSS, ensuring consistency in design and layout.

5. Leveraged JavaScript to implement dynamic and interactive features, enhancing website functionality and user engagement.

Let's introduce a digital agency with a proven track record of 13+ years.

We are startup friendly, an end to end digital media agency with a vast exposure of managing global brands to SME's and startups. We have an integrated set of digital services including Digital Marketing, Branding, Websites & Applications Development, E-Commerce, Branding and Design.

Few Caselets out of 800+ Clients Served across 31 countries globally.

1.    800% + Organic Traffic increase to an E-commerce portal (covered by Femina, Cosmo etc) in a quarter, part of a ₹ 5000 Cr Export House.
2.    Providing Creative, Web and Online Reputation Management to an International Artist whose clients include Johnny Depp, Bill Gates, Prince Charles.
3.    Developed Intranet portal for one of the largest Corporate Group of Vietnam serving 90,000 employees.
4.    Devised scalable platform for news portal of the third largest newspaper of Iran.
5.    Developed Android and iPhone prototypes for the largest Paint company in India.
6.    Web, IOS and Android App for a UK based intra-university network.
7.    Website Management for entire South East Asia for an MNC present in 100+ countries.
8.    Internet Marketing, Design & Ecommerce management for world's biggest stockist of a women-centric product line.
9.    The Web, Creative & Marketing Services for a leading Business School with top ratings & rankings.


Team Fabulous (Core)

Spearheaded by our CEO Mr Nikhil Sharma, "The Digital Expert", on the advisory board of multiple Organisations, Institutions and Start-ups. Also, happen to be Community Brand Ambassador of "Truecaller" and Founder of Express Digital, Inc.

Creative Team led by a Visualizer with 8+ years of experience.

Programming team led by a Code Chef with 12+ years of experience.

Digital Marketing team led by a Digital Marketer with 10+ years of experience.

UI/ UX team led by a Frontend Magician with 5+ years of experience.

1. Gained hands-on experience in the conversion of design mockups to functional web pages through PSD to HTML techniques.

2. Developed web content using HTML5, adhering to web standards and optimizing for compatibility across various browsers and devices.

3. Acquired proficiency in CSS, both in terms of writing efficient code and using cascading stylesheets to achieve consistent and visually appealing layouts.

4. Worked closely with the team to ensure the proper implementation of design elements, enhancing the overall user experience.

5. Gained practical insights into the world of web development, contributing to the success of various web projects during the internship period.

Senior Frontend Engineer II 👩‍💻 | HTML 🌐 | CSS 🎨 | JavaScript 🚀 | jQuery 📚 | AB Testing 📊 | CRO 📈 | Optimization Engineer (Optimizely, Google Optimize 360, Convert, Adobe target) 🛠️ | 4+ Years Experience