About

Meenakshi Singh is an accomplished ecommerce professional with over 2.5 years of category management experience in globally established organizations like Amazon, India, and Indian start-up, Paytm Mall. She is an alumnus of Indian Institute of Management, Bangalore, with a Master's degree in Business Administration, specializing in Strategy and Marketing. Currently, Meenakshi is working as a Product Marketing Manager at Google Ads, Global SMBs, where she is responsible for scaling and growing mobile-first businesses in India. Her expertise lies in working together with brands to establish and grow their business on online platforms through effective traffic building strategies and promotional campaigns. At Google, Meenakshi has been instrumental in driving growth and revenue for the company. Prior to this, she worked as a Growth Manager, Mobile Apps, India Business, where she successfully managed and optimized digital spends to identify opportunities for giving customers value through intelligent and limited discounting. Meenakshi has also worked as a Business Manager at Paytm Mall, where she managed top line and bottom line of the category to achieve annual operating plan growth targets. She owned conceptualization and execution of effective marketing initiatives to drive new customer acquisition and repeat purchases. Additionally, she successfully pitched Paytm Mall’s pioneer omni-channel strategy (O2O) to CXOs of strategic brands and planned and executed promotional campaigns to establish and grow brands’ business on the platform. Meenakshi's educational background includes an Exchange Student program at Montpellier Business School, France, and a Bachelor of Technology degree from National Institute of Technology, Rourkela. She also completed a Summer Undergraduate Research Grant for Excellence (SURGE) Internship at Indian Institute of Technology, Kanpur. Meenakshi's tech stack includes mobile, and she has a total of 8.69 years of relevant experience. She is looking forward to contributing to India's growth story and making a significant impact in the ecommerce industry.