About

Mehfishan Nishat is a creative and target-oriented individual with a career objective to fulfill the marketing strategic requirements of organizations using her skills, knowledge, and experience. She holds an MBA degree in Marketing from the Vedica Scholars Programme for Women, which is a multidimensional program that combines management with liberal studies. Mehfishan has over 2 years of experience in planning and executing Marketing Projects, reviewing and strategizing marketing campaigns for social media channels, websites, and other channels. She is skilled in B2B marketing, content strategy, SEO & keyword research, lead generation, social media marketing, and digital marketing. Currently, Mehfishan is working as an AM for Growth & Expansion (Enterprise - Middle East & Europe) at Moglix, where she is responsible for solving customer-related queries and concerns, collecting and analyzing RFQ results, retargeting email campaigns to GCC customers, sending updates and presentations to senior management, and coordinating with the marketing and design team to create marketing collaterals. Prior to joining Moglix, Mehfishan worked as a Management Trainee in Marketing & User Engagement (SME Online) at Moglix, where she was responsible for generating leads from multiple sales platforms, ensuring 100% customer satisfaction, conceptualizing creative campaigns for the Inside Sales Team, and user profiling aspect of reseller & retailers (Customer Delight). She also worked as a Shadow Mentee & Management Intern at Info Edge, where she shadowed under CMO of Info Edge India Ltd and his team members, benchmarked the UX across the four property search portals, and benchmarked the communication strategy for 99 acres. Mehfishan has a Bachelor of Technology degree in Electrical, Electronics and Communications Engineering from the Indian Institute of Information Technology and a High School degree in Science from Army Public School, Narangi. She is currently pursuing a Post Graduate Certificate Program in Digital Marketing & Communications from MICA with a specialization in Branding & Communications. Mehfishan's tech stack includes Research Scientist and Search.