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Melanie Fortman

Senior Leader - Field Marketing

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About

Melanie Fortman is an accomplished senior leader in the field marketing and events industry. With over 13 years of relevant experience, she has a strong background in strategic planning, campaign development, event management, budget management, and ROI analysis for field marketing campaigns and events, both in-person and virtual. Currently, she is the Senior Field Marketing Manager at Whatfix, where she leads the company's event footprint in North America, scaling both field and virtual events. Melanie and her team own the newer Solution Areas of Whatfix and execute events and campaigns to drive net-new and expansion opportunities, pipeline, and revenue. In her previous role as Head of Field Marketing & Events at HackerRank, Melanie managed all field activities for the sales team, including customer and prospect-facing events, product webinars, third-party webinars, corporate conferences, digital advertising, and content syndication programs. She contributed to record pipeline by creating new content syndication programs with 3rd party media and created promotions to drive attendance, resulting in a 20% increase in registrations. She also measured events and campaigns for effectiveness and adjusted to achieve optimal results. As the Senior Manager of Field Marketing and Events at Chargebee, Melanie was responsible for strategizing, directing, and assisting with execution on North American and European marketing campaigns, digital advertising, webinars, and events to support the sales team. She managed 40+ trade shows, 12 regional events, and 8 webinars annually, recruited sponsors and SMEs for regional events and webinars, and increased pipeline revenue by 18% by planning regional events. She also analyzed events and campaigns for effectiveness and conducted post-event reporting and ROI analysis. Melanie holds an MBA in Business from the University of Phoenix and a BA in Business from Metropolitan State University. Her tech stack includes test. With her progressive responsibility in high-tech environments, Melanie is a valuable asset to any organization looking for a senior leader with a strong background in field marketing and events management.

Education Overview

• university of phoenix

Companies Overview

• whatfix

• hackerrank

• chargebee

• ayla networks

• mj marketing

• convey acquired by sovos in 2014

Experience Overview

14 Years

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Experience

Sr. Field Marketing Manager

whatfix | Remote

2022 - Present

Head of Field Marketing & Events (Developer Hiring SaaS)

hackerrank | Mountain View, California, United States

2020 - 2021

Sr. Manager, Field Marketing and Events (Billing SaaS)

chargebee | San Francisco Bay Area

2018 - 2020

Sr. Field and Partner Marketing Manager (IoT SaaS)

ayla networks | San Francisco Bay Area

2015 - 2018

B2B Marketing Consultant (Various SaaS Companies)

mj marketing | San Jose, CA; Denver, CO

2013 - 2015

Sr. Field & Alliance Marketing Manager (Tax Reporting SaaS)

convey acquired by sovos in 2014 | Minnetonka, MN

2009 - 2013

Skills

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Advertising

Event Management

Hiring

marketing

Sales

Strategic Planning

Contact Details

Email (Verified)

melXXXXXXXXXXXXXXXXXXXom

Mobile Number

+91XXXXXXXXXX

Education

university of phoenix

MBA

2002 - 2004

Frequently asked questions

What company does Melanie Fortman work for?

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Melanie Fortman works for whatfix

What is Melanie Fortman role in his workplace?

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Melanie Fortman's role in his workplace is Sr. Field Marketing Manager

What is Melanie Fortman's tenure in his workplace?

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Melanie Fortman's tenure in his workplace is 2.42 years

What is Melanie Fortman's total experience?

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Melanie Fortman's total experience is 14.00 years

What is Melanie Fortman's LinkedIn profile?

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Melanie Fortman's LinkedIn profile can be found here

What is Melanie Fortman's email address?

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Melanie Fortman's email address is melXXXXXXXXXXXXXXXXXXXom. Unlock here

What is Melanie Fortman's phone/WhatsApp number?

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Melanie Fortman's phone number is +91XXXXXXXXXX. Unlock here

What schools did Melanie Fortman attend?

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Melanie Fortman has attended university of phoenix

What companies has Melanie Fortman worked with?

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Melanie Fortman has worked with whatfix, hackerrank, chargebee, ayla networks, mj marketing, convey acquired by sovos in 2014

What are some of Melanie Fortman's skills?

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Melanie Fortman has skills in Advertising, Event Management, Hiring, marketing, Sales, Strategic Planning and more.

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