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Melanie Fortman
Senior Leader - Field Marketing
About
Melanie Fortman is an accomplished senior leader in the field marketing and events industry. With over 13 years of relevant experience, she has a strong background in strategic planning, campaign development, event management, budget management, and ROI analysis for field marketing campaigns and events, both in-person and virtual. Currently, she is the Senior Field Marketing Manager at Whatfix, where she leads the company's event footprint in North America, scaling both field and virtual events. Melanie and her team own the newer Solution Areas of Whatfix and execute events and campaigns to drive net-new and expansion opportunities, pipeline, and revenue. In her previous role as Head of Field Marketing & Events at HackerRank, Melanie managed all field activities for the sales team, including customer and prospect-facing events, product webinars, third-party webinars, corporate conferences, digital advertising, and content syndication programs. She contributed to record pipeline by creating new content syndication programs with 3rd party media and created promotions to drive attendance, resulting in a 20% increase in registrations. She also measured events and campaigns for effectiveness and adjusted to achieve optimal results. As the Senior Manager of Field Marketing and Events at Chargebee, Melanie was responsible for strategizing, directing, and assisting with execution on North American and European marketing campaigns, digital advertising, webinars, and events to support the sales team. She managed 40+ trade shows, 12 regional events, and 8 webinars annually, recruited sponsors and SMEs for regional events and webinars, and increased pipeline revenue by 18% by planning regional events. She also analyzed events and campaigns for effectiveness and conducted post-event reporting and ROI analysis. Melanie holds an MBA in Business from the University of Phoenix and a BA in Business from Metropolitan State University. Her tech stack includes test. With her progressive responsibility in high-tech environments, Melanie is a valuable asset to any organization looking for a senior leader with a strong background in field marketing and events management.
Education Overview
• university of phoenix
Companies Overview
• whatfix
• hackerrank
• chargebee
• ayla networks
• mj marketing
• convey acquired by sovos in 2014
Experience Overview
14 Years
Find anyone’s contact
Experience
Head of Field Marketing & Events (Developer Hiring SaaS)
hackerrank | Mountain View, California, United States
2020 - 2021
Sr. Field & Alliance Marketing Manager (Tax Reporting SaaS)
convey acquired by sovos in 2014 | Minnetonka, MN
2009 - 2013
Skills
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Advertising
Event Management
Hiring
marketing
Sales
Strategic Planning
Contact Details
Email (Verified)
melXXXXXXXXXXXXXXXXXXXomMobile Number
+91XXXXXXXXXXEducation
university of phoenix
MBA
2002 - 2004
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