About

Mitrashankar Biswas is a seasoned Manager with over 13 years of experience in the field of Data Analytics, Marketing Strategy, and Automation. He is an expert in Web and Data analytics, with strong analytical skills and the ability to handle and manage projects related to BI Visualization and Personalization, Cloud Analytics, and Machine Learning from concept to execution. He has a special expertise in identifying and measuring KPIs, predictive analysis, and building customized dashboards to track business performance and provide recommendations and insights for cross-industry clients. Currently, Mitrashankar is leading a 30-member team spread globally as a Data COE delivery lead for AdTech and Mar-Tech domain for a global CPMG client spread across 90+ countries and 20+ platforms and driving the Automation and Innovation drive within the organization. He has extensive experience in leading, driving, and executing projects with on-site and off-site teams, and clients/partners in multiple countries. He is adept at client pitches, customer interactions, issue resolution, team formation, delivering training, and creating overall solutioning and architecture. He has also onboarded and trained various clients to the analytics tool within the organization. Mitrashankar's past experience includes working as a Senior Analyst at Publicis Sapient and Accenture. He was engaged as a Subject Matter Expert in infra related activities in Azure and Amazon cloud verticals, including server provisioning, website creation, and end-to-end project deliveries. He has a strong educational background, having completed his Btech in Electronics and Communication from Amity University in 2009 and his high school education from Kendriya Vidyalaya in 2001. Mitrashankar's technical skills include Azure, Infra, ML, and Web. He has relevant experience of 14.20 years in the industry. He possesses excellent team-building and team-managing skills through interpersonal communication skills and training/on-boarding new recruits. He is a valuable asset to any organization that requires expertise in Data Analytics, Marketing Strategy, and Automation.