About

MK Balaji is a growth and customer experience (CX) leader with over 17 years of experience in setting up and leading global cross-functional organizations, defining and driving growth strategies to scale businesses. He has built "repeatable and scalable growth models" from the ground up for products at various stages of growth. MK has deep expertise working with C-Suite and leading globally distributed cross-functional teams and stakeholders with a large spectrum of experience working with customers across segments. As a Director of Growth at Freshworks, MK is directly responsible for growth and retention of bots, messaging, and caller products that are part of a $200 million CX product. He owns goals for customer-led growth for these products and drives various growth programs across positioning, enablement, marketing, and lead generation. MK has also led strategic partnerships with Meta, Google, and Apple to drive pipeline and expansion. As a founding member of a start-up and a leader at a $400 million organization, MK has led several strategic and mission-critical initiatives worth working directly with the CEO and key executives. He has expertise in growth leadership, product vision and strategy, go-to-market (GTM) strategy, product and sales operations, sales and marketing enablement, market entry and growth strategy, software as a service (SaaS), product pricing, and data analytics and insights. MK's past experience includes working as a Senior Manager of Growth at Freshworks, where he drove growth for the messaging product, Freshchat, leading the 1-25 million growth. He also worked as a Senior Manager in the CEO's office, working closely with the CEO on multiple programs in the business and product organization at Freshworks. MK has a PGDIB in International Business from IMS, a Bachelor of Engineering (B.E.) from Anna University, and completed his high school education at Sree Narayana Mission Senior Secondary School. MK Balaji is a growth and CX leader with a proven track record of building and scaling businesses. He is passionate about driving customer-led growth and building cross-functional teams to achieve business objectives.