About

Mohammed Abaubacker Ali, also known as Abu, is a Senior Director of Marketing at Microland Limited. He is a passionate marketer with over 13 years of experience working with global technology companies. Abu has a hands-on approach to marketing complex IT solutions across traditional and digital channels, which has given him a sound understanding of IT and new-age business models, helping him hone his B2B marketing and communication proficiency. Abu is hard-working, confident, and self-motivated with a zeal to drive result-oriented outcomes. He believes in building value-driven teams and has earned recognition as a marketing leader for his portfolio. In his current role, Abu heads the Solutions and Partner Marketing portfolios at Microland. He works closely with the global alliances, sales and delivery leadership at Microland, as well as their global strategic alliance partners, to drive the creation of impactful content, leverage marketing channels to amplify their messaging, and position Microland as a trusted partner to Make Digital Happen. Together, they strive to nurture immersive client engagement strategies that foster long-term relationships. Abu has an MBA from XLRI Jamshedpur, India; an MS in Computer Science from Stony Brook University, New York, USA; and a BE in Computer Science from K.S.I.T Bangalore (affiliated to VTU). He has worked on Application Development, Techno-Functional Consulting, and Business Trends Research & Analysis. Abu has also been the lead marketing anchor at numerous international events. In his previous role as a Senior Marketing Manager for Infosys Cloud Services, Abu focused on defining and executing integrated marketing campaigns along with his team, their partners, and the client ecosystem. He was part of various product and offering launches that included Infosys 5G services, Infosys Smart Spaces offerings, and Infosys Cobalt – the first services brand by Infosys. As part of corporate marketing, Abu was part of the core team that designed, executed, and launched Infosys Cloud Radar 2021, a comprehensive market study that revealed the links between enterprise cloud usage and business growth. Abu has also worked as a Summer Intern at Coca-Cola India Inc., where he implemented the process migration of "Market Execution Tracking & Feedback System" using Enterprise Digital Assistant (EDA) devices. He improved the quality of information captured through the use of pictures, videos, and geo-tagging, and the mobility solution provided real-time information about prevalent market executions. Numeric/graphical reports empowered sales managers to take