About

Mukesh Gupta is a problem solver and go-getter with a passion for challenging roles that help businesses reach their highest potential. With over 11 years of relevant experience, he is currently working as Manager-Customer Insights Motorcycles at Bajaj Auto Ltd, where he gathers actionable insights to drive business growth for the mileage category. He is responsible for all kinds of research needs in brand, product, design, sales, and service verticals. Before joining Bajaj Auto Ltd, Mukesh worked at leading market research firms, including IMRB International, where he served as a Research Manager, and helped FMCG, Durables, and Auto clients grow their businesses based on compelling actionable insights. At Bajaj, he served as Insights In-Charge of the Mileage Category Motorcycles Vertical in the Central Marketing Unit. He created meaningful and actionable insights at every stage of the consumer journey, product life cycle, and across different stakeholders - marketing, product, design, sales, and service to create an impact on business. Mukesh is well-versed in all research techniques and the 'insights to action' roadmap. He holds a PGPM from Management Development Institute and a B.Tech. from Malaviya National Institute of Technology. He has a tech stack that includes Research Scientist and Product Manager. Mukesh is a consumer insights and marketing professional with a passion for technology. He is a strategic thinker who is always looking for ways to improve business outcomes. He combines his knowledge of consumer behavior with his expertise in market research to help businesses make informed decisions. His ability to create actionable insights has helped his clients grow their businesses and achieve their objectives.