About

Musa Bhat is a seasoned digital marketer with over 6 years of experience in the industry. He began his career at Inmobi, a leading ad network, where he managed clients from North America and ran campaigns for them in over 40 countries. With experience across various verticals, including taxi apps, dating, gaming, banking, and social media, Musa has handled humongous budgets and delivered exceptional results. After Inmobi, Musa joined SmartCoin as a Marketing Manager, where he grew the user base to over 5 million users. He was responsible for acquisition, growth, retention, and engagement across various channels, including Facebook Ads, Google UAC Ads, TikTok, Programmatic, Influencer, and Performance Marketing. Musa also worked closely with the founders and took care of App Store Optimizations. Currently, Musa works as the Director of Marketing for BukuKas, a technology startup that helps Indonesian MSMEs manage their financial flows more effectively with easy-to-use digital bookkeeping. As Director of Marketing, Musa takes care of all acquisition, segmentation, retargeting, and growth activities for BukuKas on Facebook, UAC, Tiktok, Affiliate, Organic, and other channels. Musa has won multiple awards, including Rising Star, Real Star, and Best Account Optimization award at Inmobi. He has consistently been voted as the top performer in the delivery team. Musa's education background includes an Engineer's Degree in EEE from VIT. Musa's tech stack includes Mobile, ML, Data Scientist, test, and product manager. With 7.86 years of relevant experience, Musa is a highly skilled digital marketer who has delivered exceptional results for clients across various verticals and regions.