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Building Project Bibliotherapy, a startup that nudges people to build and enhance their reading habit.

I led creative communication (visual + content) across channels for the MyGlamm master brand.
- Defined processes for the Creative team and implemented them across design and copy teams.
- Worked closely with the CRM team to transform the way we communicated offers and initiatives.
- Defined and created guidelines and training material for the Copy team for smoother functioning and better quality of deliverables.
- Wrote, oversaw and edited content in close collaboration with the product and marketing teams.
- Managed the copywriting team and ensured quality output within reasonable timelines across teams.
            

    
    

    
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MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm - POPxo combine, the largest Content to Community to Commerce platform in India with 60 million monthly active users and 100 million monthly video views. With over 800 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 20,000 offline points of sales across 100 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalized, content and tutorial fuelled post purchase experience through its App. Investors in MyGlamm include french beauty major L’Occitane and silicon valley venture capitalist Bessemer Venture Partners and Accel, global e-commerce giant Amazon among others.

An early-stage health & lifestyle FMCG startup founded in 2019, where I worked on a comprehensive marketing launch plan with the team for Habbit’s product range, in partnership with some of the country’s best digital platforms and influencers.

Ashok Goyal

Rajinder Mohan

Gaurav Vij

Geeta Ahluwalia

Kunal Ojha

3one4 Capital

Rajan Hooda

Utsav Somani

Better Capital

First Cheque

AngelList

Supplecent

iSeed

Developer of protein-based nutritional dairy products. The company offers products made from natural proteins for everyday use. It offers ice with various flavors like caramel, blueberry, chocolate, vanilla, and more. It also offers a daily shake with essential fibers, healthy omega, vitamins & minerals, etc.

Developer of protein-based nutritional dairy products

• Presented a comprehensive marketing strategy for PopSockets (APAC region) in Bangkok at a 2-day summit, which was widely appreciated by HQ at Boulder, CO. 
•	Created & executed brand partnerships with The Souled Store, PopXO, Tokidoki, Fastrack etc. and on-ground events with Comic Con India & Landmark for PopSockets & Rhinoshield.
•	Created a network of design partnerships for PopSockets with the most talented designers from across India including Alicia Souza, Mounica Tata, Rohan Dahotre & more.
•	Liaised with the PopSockets team & the PR agency to execute brand campaigns & build media narratives for the brand.
•	Managed a large network of influencers pan-India for both brands to maximize their India presence.
            

    
    

    
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Grew Livspace’s Instagram account 2x within less than a year, and their YouTube channel to 20,000 subscribers from just around 2,000.
Led the social media strategy, creative communication and online reputation of the brand. 
Developed a comprehensive communication process with the Customer Service team leading to faster resolution of client concerns.

Jungle Ventures

Venturi Partners

Peugeot Invest

Ingka

Reno Asia Holdings

EDBI

Saint-Gobain

QuaeroQ

IKEA

Trifecta Capital

JV LivSpace SPV

Blue KC

Kharis Capital

Bessemer Venture Partners

Mercer

Tahoe Investment Group

Nicholas Cator

Pidilite Ventures

Goldman Sachs Investment Partners

Helion Venture Partners

Hlf Sprl

Gokul Rajaram

Rajeev Madhavan

Deep Nishar

Timesgroup

Madhavan Living Trust

Indusvaley

Rajeev Ruprajendra Chitrabhanu

Oak Group

THE NISHAR FAMILY TRUST

Rajaram Family

Chris Reisig

Saurabh Jain

Samyam A

Archit Rathi

Prashant Jain

Ashish Singhal

Govind Soni

Rohit Modi

Praveen Kumar

Sahas Gulati

Shweta Mishra

Rajagopal Natarajan

Dipchand Vijpar Nishar

Rajeev Kumar Sharma

Aman Samir Haji

Annamaneni Venu Gopalakrishna

Nimesh Nischal

Pasupathi Jha

Prasanth Sasidharan Nair

Surender Saharan

Guneet Kwatra

Brand Capital

Golden Valley Capital

Singularity Ventures AMC

PayLater

Generation P Asia

Malacca Global Investments

The Crown Trust

Online platform offering in-home interior designs for home improvement. It offers interior design solutions for kitchens, wardrobes, storage, and more. Its users can fill out forms, book professionals, and receive quotes for the designs through the platform and can book online consultation services through the platform and seal the deal.

Online platform offering in-home interior designs for home improvement

•	Built and sustained an engaged, organic cross-platform online community leading with Instagram and including Facebook & Twitter as well.
•	Created and nurtured partnerships with brands like LBB, Apple Music, Roposo, One Plus on collaborative campaigns.
•	Sustained and nurtured a B2B partnership with US-based social commerce giant Curalate, leading to an additional revenue of Rs. 1 lakh per month from Instagram.

Klub

Gaja Capital

Matrix Partners India

Seedfund

IQ-EQ

Narayan Ramachandran

BlackSoil

Vasant Indar Nangia

Chumbak is a manufacturing and product retailing company of multi-category lifestyle products. Its catalog includes more than 100 categories of hand-crafted designer products such as bags, wallets, key chains, coffee mugs, travel, and tech accessories. It expanded its product catalog to include curated apparel for women. It also provides online gifting services. The company sells its products online on its website and other e-commerce platforms like Flipkart, Myntra, and Snapdeal. It also sells through multi-brand retailers as well as in its self-owned offline stores.

Internet first brand of apparel for women

- Reviewed and approved ads for Google AdWords, achieving a rating of 'Excellent' in the Bin Quality Assessments. 
- Also led and worked on a team project for marketing Google Apps in the SMB segment. 
- Worked out a viable marketing plan for Google Apps (now Google Drive) in the Online Gaming vertical and gave a group presentation on the same. Solutions from the project were considered and forwarded to the Global Google Apps team.

Sequoia Capital

Kleiner Perkins

Jeff Bezos

David Cheriton

Ram Shriram

Andy Bechtolsheim

Asha Jadeja Motwani

Tugboat Ventures

Sherpalo Ventures

DFJ Growth

Plug and Play Tech Center

Western Technology Investment

Data Point Capital

Dot Edu Ventures

Designer Fund

NUMA

Signatures Capital

Cota Capital

Steelhead Ventures

Mobile10x

Public Investment Fund

Slayton Capital

Greyrock Investments

Siddhi Capital

Liso Venture

Developer of a keyword-based search engine platform. It enables users to search for various information like web pages, pictures, news, weather condition report, and files by providing keywords in the search bar. It uses a page rank algorithm to search and organize results for users. It also offers various features like voice-enabled search which makes challenged people access the platform and multi-lingual access. Its application is available for Android and iOS devices.

Developer of a keyword-based search engine platform

10+ years in Creative Communication, Social Media Marketing & Content Marketing | Early member, leap.club | G100 India | Storyteller-in-Chief, Project Bibliotherapy | Writer | Ex-Chumbak, Yahoo, Livspace, MyGlamm

Nandini Swaminathan