About

Naresh Rayikrindi is a highly skilled manager in software engineering, with over 11 years of relevant experience. Currently, he works as a Staff Software Engineer at Twilio, where he manages teams specialized in scaling distributed applications. Naresh has previously worked on Online (programmatic) advertising systems (DSP) and user segmentation using email events. He is currently working on messaging stack, using custom domains to shorten long URLs and tagging the messages to improve engagement. Naresh has worked with several companies in the past, including Rakuten, where he served as a Senior Software Engineer. During his tenure at Rakuten, he was responsible for implementing exchange-specific bidding protocols with all the inventory sources, working on the creative-manager for Google and Appnexus exchanges, and designing brand safety features for Japan advertisers. He also worked on a cookie match server in GoLang to fire pixel calls from the container and generate Kafka events for cross-device graphs. Naresh has also worked as a Software Engineer at Deep Forest Media, where he designed and developed a budget and pacing allocation algorithm to optimize spend across ad exchanges, built campaign cache in Redis for Real Time bidder (RTB), and implemented the tracking system (including ad-server) in Go-Lang. He also worked on s3 services for banner saving and dynamic ad retrieval. Naresh has a B.Tech in Information and Communication Technology from Dhirubhai Ambani Institute of Information and Communication Technology, where he studied from 2007 to 2011. He also has a 12th degree in MPC from Narayana Educational Society, where he studied from 2005 to 2007. Naresh's tech stack includes skills in software engineering, Kafka, Golang, Java, Redis, Data Scientist, and Hadoop. He is a highly skilled professional who has demonstrated expertise in various areas of software engineering.