About

Natarajan Ramachandran is a seasoned Senior Product Manager with over 10 years of relevant experience in building and scaling digital products. He is currently working at Pickyourtrail, where he reports directly to the founders and has end-to-end business context of the travel and tourism industry. Natarajan is passionate about roles that have an intersection of product, tech, design, and business, and enjoys learning the art of non-linear product-driven growth. He has a good understanding of SEO and SEM and is passionate about product analytics and data-driven decision making. He loves tinkering with use cases through Python scripting and hypothesis testing of consumer behavior by data+funnel analysis. Natarajan has a proven track record of success at both startups and large enterprises. He has worked extensively across functions with a primary focus on product, strategy, and growth. He has also worked closely with CXOs during his consulting stint. Natarajan's experience includes building and scaling B2C products - web and mobile applications, collaborating with engineering, design, marketing, supply, sales, operations, and customer support teams, API integration & scaling, product pricing, margin improvement, enhancing sales efficiency through CRM software, running growth experiments (with marketing and tech teams) to test hypotheses, funnel optimization, user analytics, and setup, scale, and grow channels (organic, paid, affiliates) and product-led CAC optimization. Natarajan is also interested in financial markets, machine learning, and deep learning. He holds a PGP Program in Business Administration and Management from the Indian Institute of Management, Bangalore, and a Bachelor of Technology (BTech) in Information Technology from Anna University.