About

Natwar Maheshwari is a seasoned Senior Product Marketing Manager with over 14 years of experience in the tech industry. Currently, he is working at Mailchimp, a popular marketing automation platform, as a Senior Product Marketing Manager. In this role, he is responsible for driving the product marketing of the Mailchimp Developer API's, Mailchimp Transactional API, Mailchimp Marketing API, and Developer Sub-brand. Prior to his current role, Natwar worked at Logi Analytics as a Product Marketing Manager. Here, he led and executed the Go-To-Market strategy for new products, analyzed competitor offerings, created thought leadership through customer research and surveys, designed campaign strategies to support sales expansion, and developed comprehensive customer engagement campaigns. Natwar also has experience as a Product Manager at Around.io, where he conceptualized the SAAS platform for small businesses to automate their digital marketing. He ran dozens of experiments on landing pages, pricing, channels, on-boarding, and more to create a product experience that was rated by customers with a high net promoter score (NPS) of +62. He blended principles of design thinking and lean startup methodology in building the MVP, conducted customer development based on personas, and used an iterative approach to product development. Natwar holds a Bachelor of Engineering (B.E.) degree in Electrical and Electronics Engineering from Rajiv Gandhi Prodyogiki Vishwavidyalaya. He has a strong background in research science and product management. Natwar is a strategic thinker with excellent communication and leadership skills. He has a proven track record of driving growth and success in product marketing, customer engagement, and sales expansion.