About

Navaneetha Krishnan is a data analytics professional with a strong background in B2B and B2C sales. He is currently working at Mu Sigma, where he is generating insights and driving business decisions through descriptive, predictive, and prescriptive analytics for F500 companies. As an Apprentice Leader, he is leading a team of Business analysts/Decision Scientists, working with the Largest Home Improvement Retailer to support various faucets of consumer Loyalty. He is partnering with stakeholders to drive relevant engagements with the +4M Loyalty Program Members through personalized campaigns and maintaining, reporting, and generating customer behavior insights from incentive programs realizing +300MM in revenue. Navaneetha has worked with Mu Sigma in the past as a Business Data Analyst and Strategic Client Partner. As a Business Data Analyst, he supported the largest Home Improvement company's efforts in Loyalty and consumer analytics through program/campaign deployment, measurement, reporting, and insight generation using SQL and Tableau. As a Strategic Client Partner, he drove conversations with senior stakeholders among Fortune 500 companies to build and orchestrate their Analytical roadmap and helped them institutionalize data analytics at scale. Navaneetha holds a Bachelor of Engineering in Mechanical Engineering from Sri Krishna College of Engineering and Technology. He is proficient in SQL and has relevant experience of 4.78 years. He is also a skilled storyteller and uses his analytical skills to generate insights that drive business growth.