About

Neetika Kataria is a highly experienced Senior Product Manager at Peoplestrong with over 7 years of experience in leading digital consumer and enterprise products. She has a strong background in product management, integration, web, and mobile technologies. Neetika has worked with some of the biggest names in the industry, including Airtel and Hindustan Times. At Airtel, she was part of the founding team at Xsafe, where she was responsible for performance optimization, implementing Scrum to drive new product development, translating product roadmap into feasible requirements, creating product specification documents, wireframes, and workflows, analyzing data on visitor behavior to identify problem areas, and working on usability improvements and redesigns across the website. She also constantly researched online publishing and consumption trends to stay ahead of the curve and drove organic traffic through SEO improvements and branching into new content categories to attract new visitors. At Hindustan Times, Neetika served as the Deputy Manager of Product (Web and Mobile), where she worked on various projects, including volume trend analysis, desk utilization, technology services usage, and social media content ambassador for the CDP Intern Program 2014. Neetika holds a Master of Business Administration (M.B.A.) degree in Marketing from Goa Institute of Management, a B.Tech degree in Computer Science from Manav Rachna University, and a High School degree from Bal Bharti Public School. Overall, Neetika has 7.02 years of relevant experience in the industry and is a highly skilled and dedicated professional who is committed to delivering exceptional results in every project she undertakes.